- New IAB Chair Thinks Agency Media Buyers Are Lazy
Mediapsssst, Richard Whitman - Monday, February 10, 2014
Don't go after the "drug dealers," he tells agencies, "go after t ...
- Mini U.S.A. Rolling Out Biggest Campaign To Date
Marketing Daily, Karl Greenberg - Tuesday, February 4, 2014
Tom Salkowsky, marketing department head, MINI U.S.A., tells "Marketing Daily" that t ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- New Regimes Set New Goals At 'Boston Globe,' 'WaPo'
MediaDailyNews, Erik Sass - Friday, January 31, 2014
Big changes are afoot in the newspaper industry, including new owners ...
- Now Hear This: Provenir Launches New Listening Platform
MAD, Larissa Faw - Sunday, January 26, 2014
Boston-based tech company Provenir is introducing the "Big Data Listening and Engageme ...
- Uniqlo CEO: Translating A Global Brand In The U.S.
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2014
The company has just announced store openings in Boston, Philadelphia and L ...
- Clear Channel Outdoor Picks Up Boston's South Station
MediaDailyNews, Erik Sass - Tuesday, January 14, 2014
Clear Channel Outdoor has acquired the advertising sales and management rights f ...
- Boston's Newbury Street Battles Back - With Elves
Marketing Daily, Sarah Mahoney - Friday, December 13, 2013
Merchants decided to pull out all the stops in a social med ...
- Local Newspaper Publisher Begs Ad Agencies For Ad Dollars
Mediapsssst, Richard Whitman - Friday, December 13, 2013
But beg as he might that doesn't stop the publisher, Brian Hew ...
- JCDecaux Lands Logan Airport Advertising
MediaDailyNews, Erik Sass - Tuesday, December 10, 2013
Recent months have seen a spate of airport advertising deals, continuing th ...
- MediaMath Planning Expansion Of Cambridge Office
Around the Net in Real-Time, Tyler Loechner - Monday, December 9, 2013
Advertising technology company MediaMath is planning to expand its office in Cambridg ...
- Consumer Cellular, AARP Celebrate 50th Milestone
Marketing Daily, Aaron Baar - Monday, December 9, 2013
Here's a sobering thought: Next year, the last of the Baby Boome ...
- Project Management In A Post-Mad Men World
MAD, Paul Pantzer - Wednesday, December 4, 2013
As marketing becomes ever more fragmented and complex, many agencies have add ...
- Edge Solves Guys' Biggest Irritations
Marketing Daily, Aaron Baar - Monday, November 4, 2013
Following up on a 2010 effort, the company relaunched its "Anti-Irritation Campaign ...
- Boston Officials Nix 'Silverado Strong'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 30, 2013
A promotion at Busch Stadium that had been scheduled for the thi ...
- VML Absorbs Studiocom
MAD, Steve McClellan - Wednesday, October 30, 2013
The latest in a series of expansion moves this year, it ad ...
- Glenlivet Events Reward, Create New Brand Loyalists
Marketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" even ...
- New Owner Outlines Vision For 'The Boston Globe'
MediaDailyNews, Erik Sass - Monday, October 28, 2013
Following a last-minute delay imposed by a Massachusetts district court, the N ...
- Blitz Media Resigns Wendy's Account
MAD, Steve McClellan - Wednesday, October 23, 2013
The Boston-based shop worked with the client for more than a doz ...
- EmblemHealth Launches Agency Review
MAD, Steve McClellan - Tuesday, October 22, 2013
In 2011 the client selected Mullen after its last review and t ...
- Daytona International Speedway Fires Up Campaign
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
The venue just launched a $400 million extension called "Daytona Rising" th ...
- It Must Suck to Work at Arnold Part II
Mediapsssst, Richard Whitman - Wednesday, October 9, 2013
After a string of setbacks at the agency, Arnold car client Vol ...
- Teixeira BEAM-ed Up From Big Spaceship
Mediapsssst, Richard Whitman - Tuesday, October 8, 2013
He's tasked with creating more sophisticated translation techniques to foster deeper relationshi ...
- Boston's Pedroia Turns Cartoon For Bank Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 7, 2013
A new TV ad campaign from Salem Five bank, via Boston-based Connel ...
- VF's Lucy Lights Up Boston's Esplanade
Marketing Daily, Sarah Mahoney - Friday, October 4, 2013
The light forest, which is expected to move to other cities a ...
- Shopper Marketing Firm Pareto Goes Belly Up
Mediapsssst, Richard Whitman - Friday, October 4, 2013
Not such a good investment for Riverside Co. which bought the compa ...
- LL Bean, Nordstrom Flex Pop-Up Strategy
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2013
Just in time for the holidays, both Nordstrom and LL Bean a ...
- Boston Agencies Give Start-up Customized Campaign
Online Media Daily, Mark Walsh - Friday, September 13, 2013
A group of Boston area agencies are joining forces to give o ...
- RCN Boasts Fastest Net Speed In Boston, Ups Stream Experience
MediaDailyNews, David Goetzl - Friday, September 6, 2013
RCN, the overbuilder that provides triple-play service in parts of the Northeas ...
- Does Microsoft's Nokia Deal Mean Poor Reception For JWT?
Mediapsssst, Staff Report - Wednesday, September 4, 2013
Also, the ad industry offers a big-ASS opportunity to land an N ...