- The Four-Screen Hierarchy Is A Reality
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Dan Rosen, chief exec of WPP agency Joule, gives his keynote ...
- The Virtues Of Characters In Food Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Characters like Ronald McDonald, and Tony the Tiger inspire loyalty and tru ...
- The Cows Are Contented, The Customers Not So Much
Garfield at Large, Bob Garfield - Monday, September 17, 2012
As trust assumes an ever larger influence on purchasing decisions, brands ...
- One A Day Partners With Sheryl Crow On Hunger
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
The One A Day Multivitamins, Feeding America and nine-time Grammy Award winn ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Experian: Camry Tops Sales In First half
Raw, Karl Greenberg - Tuesday, September 11, 2012
New sales data from Experian Automotive shows that midrange cars were t ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Sna ...
- How Can You Mend A Broken Heart?
Garfield at Large, Bob Garfield - Monday, August 27, 2012
At exactly the same moment Obama was seducing 69.5 million voters, anoth ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- Gun-Maker Remington Among Best-Known, Oldest Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Not all of the best-known brands are youngsters like Apple and Nik ...
- Apple's iPhone Sales Drawf All Microsoft Prdouct Sales Combined
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Contributor Tim Worstall, a fellow at the Adam Smith Institute in Londo ...
- Google's Wildfire Quantifies Impact Of Facebook Fans
Online Media Daily, Laurie Sullivan - Monday, August 6, 2012
For every 10 brand advocates who join a social campaign on Faceboo ...
- Google Beats Apple In Brand Value
Online Media Daily, Gavin O'Malley - Thursday, August 2, 2012
The jury's still out on Google+ and Google's various gadgets, but t ...
- Panasonic Launches Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, July 26, 2012
Panasonic is launching a print, on-line advertising and TV brand campaign wi ...
- Store Brands Challenge National Brand Quality, Selection, And Price
Research Brief, Jack Loechner - Friday, July 27, 2012
According to a new study from Accenture, 64% of shoppers surveyed admitt ...
- Be Funny, Sexy, Controversial: Tips for Social Video for Olympics & Beyond
VidBlog, Daisy Whitney - Wednesday, July 25, 2012
I tried to be stoic. I tried to be jaded. I w ...
- Email Open Rates Fall, But Click-Throughs Rise
Marketing Daily, Sarah Mahoney - Monday, July 23, 2012
Silverpop says that its most recent look at brand messages sent v ...
- Study Finds 'Viewability' Matters In Search Too, Above-The-Fold Performs Above Average
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
At a time when the "viewability" of display ad impressions is taki ...
- YouGov: Toyota Back Near Top Of Perception Hill
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
Toyota has returned to the highest ranks of best perceived car bran ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- LifeStyle Condoms Goes Electronica
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
The makers of LifeStylesCondoms are partnering witha North Americantouring electronic music festiv ...
- Bogusky's Back: Buys Into Shop Focused On Buying American
MediaDailyNews, Joe Mandese - Wednesday, July 11, 2012
Alex Bogusky, Madison Avenue's favorite poster child for the new creativity, ...
- Dodge Rocks MLB With First At For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
Chrysler's Dodge division offers first salvo for the 2013 Dodge Dart wi ...
- Chevrolet Goes Grass Roots For MLB
Marketing Daily, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...
- Women Be Followin' Brands
The Social Graf, Erik Sass - Friday, June 29, 2012
Women are more likely than men to follow brands on social medi ...
- Americans Show Significant Shift In Perception of Chinese Brands
Research Brief, Jack Loechner - Wednesday, June 20, 2012
Li-Ning, a Chinese athletic footwear and apparel company founded by Chinese Olymp ...
- Licensing Expo: Speed Dating In Vegas
Marketing Daily, Karl Greenberg - Friday, June 15, 2012
It might look to the casual observer that there are no stran ...
- Democrats, Republicans Agree: Coke Is It
Marketing Daily, Tanya Gazdik - Thursday, June 14, 2012
It's no shocker that Republicans and Democrats don't see eye to e ...
- Store Brands Gaining Ground On National Brand Strengths
Research Brief, Jack Loechner - Friday, May 18, 2012
According to a study conducted by Ipsos Marketing, store brands may ...
- Social Media Users are More Vocal with Complaints
The Social Graf, Erik Sass - Friday, May 11, 2012
While advertisers look to social media to spread positive word-of-mouth about the ...