- Attribution Challenges Business Objectives
SearchBlog, Laurie Sullivan - Thursday, May 10, 2012
Marketers have entered a multitouch world. Identifying the way consumers interact wi ...
- Gap Names H&M Exec As Old Navy Brand President
Marketing Daily, Sarah Mahoney - Tuesday, May 1, 2012
Gap Inc. says it's hired Stefan Larsson to fill the new po ...
- Coca-Cola Sees 8% Q1 Profit Gain
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Coca-Cola's net income gained 8% in its fiscal Q1, driven by ...
- Sears To License Kenmore, Craftsman, DieHard
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Sears says it plans to license three of its biggest assets: T ...
- Whoa. Nearly Half of Online Video Viewers Say They'll Look up New Brands in Videos
VidBlog, Daisy Whitney - Thursday, April 5, 2012
On the eve of its digital video upfront bonanza at the e ...
- On Campus: North Face, Ralph Lauren, American Eagle
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
In a survey of more than 1,100 college kids, Campus Entertainment repor ...
- Cumberland Packing Taps Ammirati for Ads
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
Cumberland Packing Corp. is taking its sweet tooth to New York-based ...
- HBO, CBS, 'Nat Geo' Lead In Media Brand Poll
MediaDailyNews, David Goetzl - Tuesday, March 27, 2012
Fifteen brands from Coke to HBO to National Geographic Magazine to Southwe ...
- Online Communities Connect Brands with Hispanic Consumers
The Social Graf, Erik Sass - Thursday, March 8, 2012
One of social media's most useful applications is for market intelligence, canvassi ...
- Apple Leads Fortune's Most-Admired Brands
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2012
Apple tops Fortune's new list of the top 50 most-admired brands, bas ...
- CEO: Campbell To Leverage Food-Culture Shifts
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
Food makers must respond to "enduring changes" in consumer food culture, Campbe ...
- Online Privacy Is A Brand Issue
MediaDailyNews, Mike Bloxham - Wednesday, February 22, 2012
Online users are not comfortable with privacy violations, even if they contin ...
- Viggle Acquires Loyalize To Engage Live TV Viewers On Mobile
Online Media Daily, Laurie Sullivan - Friday, February 17, 2012
TV brands and broadcasters that want more attention from consumers must g ...
- ABC, Not Facebook, Is Ad Industry's Overall Favorite Media Brand
MediaDailyNews, Joe Mandese - Monday, February 13, 2012
Facebook, Twitter and Google may dominate the trade press and the blogospher ...
- Facebook Wins Madison Ave.'s Hearts And Minds, Topples Google
Online Media Daily, Joe Mandese - Monday, February 13, 2012
Facebook has emerged as the "strongest" digital media brand among advertisers a ...
- Buddy Media, Bazaarvoice Team On App
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Buddy Media has teamed with Bazaarvoice to allow brands to integrate user-generat ...
- Apple Keeps Top Spot In Media Value
Online Media Daily, Laurie Sullivan - Friday, January 27, 2012
Apple reclaimed the No. 1 spot in the top 20 global bran ...
- Millennials Trust People, Not Brands, When Buying
Online Media Daily, Laurie Sullivan - Thursday, January 26, 2012
Marketers that are trying to connect with Millennials ages 18 to ...
- Customer Experience Better At Tech-Focused Brands Vs. Trad Media
Online Media Daily, Gavin O'Malley - Monday, January 23, 2012
Among 160 brands, Amazon was the only technology company to rank ...
- Disney Retains Valuable Brand Status, MTV Drops
MediaDailyNews, David Goetzl - Monday, January 16, 2012
Disney held firm as the ninth-most-valuable brand in the world, while M ...
- AdSafe Taps Vevo's Iantosca As CRO
Raw, Joe Mandese - Tuesday, January 17, 2012
Online brand safety software and data provider AdSafe Media has named Micha ...
- Consumers Punish Companies that Ignore Them
The Social Graf, Erik Sass - Wednesday, January 11, 2012
No one puts consumers in the corner. That's the upshot of ...
- Companies Struggle To Manage Social Media
Online Media Daily, Mark Walsh - Thursday, January 5, 2012
A new report from Altimeter Group warns companies and brands about bei ...
- China: Brand Value, Ad Spend Enjoy Double-Digit Growth
MediaDailyNews, Steve McClellan - Tuesday, January 3, 2012
Talk about expansion opportunities: The top brands in China in 2012 a ...