Apple Leads Fortune's Most-Admired Brands

  • March 6, 2012

Apple tops Fortune's new list of the top 50 most-admired brands, based on its survey of business people.

The rest of the top 10 includes Google, Amazon, Coca-Cola, IBM, FedEx, Berkshire Hathaway, Starbucks, P&G, Southwest Airlines.

Retail brands that made the list include Costco at #20, Wal-Mart at #24, Target at #25 and Whole Foods at #28. 

Click here for full top 50 list.

1 comment about "Apple Leads Fortune's Most-Admired Brands".
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  1. Stella Yu from STELLARESULTS, June 26, 2012 at 2:40 a.m.

    Companies listed in Fortune's Most-Admired Brands are also likely to have the most active company Wikipedia articles.

    Senior executives benefit from having Wikipedia corporate policy and editing practice guidelines. Companies such as STELLARESULTS, EthicalWiki, and WikiStrategies consult senior executives on the business value Wikipedia has on brand perception and reputation management.

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