- How Brands Can Champion A Circular Economy
MAD, Gagan Levy - Wednesday, November 22, 2023
Design for longevity and reusability and support local and sustainable supply chai ...
- Flurry Of Brands Launch Interactive Holiday AR Lenses On Snapchat
MediaDailyNews, Colin Kirkland - Friday, November 17, 2023
One gamified lens challenges Snap users to play Santa, dropping Carhartt gif ...
- North Face Benefits From First-Party Data, Analyzes Consumer Behavior
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
The North Face used Google Tag Manager to measure and act ...
- Google, Microsoft Prep Marketers For Holiday Buying Season
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
Online and other non-store sales included in the NRF's total estimates a ...
- Invest In Value
Planning & Buying Insider, J. Walker Smith - Wednesday, November 1, 2023
Value delivered to customers is what creates value for the bottom lin ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- Study: Sex/Gender Identity Most Polarizing Issue In U.S. Today
Mediapsssst, Richard Whitman - Wednesday, October 25, 2023
The study, from Revolt, found that more "centrist" language can be us ...
- Overlooked Gen X Offers Lucrative Demo For Advertisers, Brands
MAD, Fern Siegel - Monday, October 23, 2023
Gen X, those aged 45-to-60, account for 27% of global spending. ...
- TikTok Targets All Screens With New Content Offering
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
"Out of Phone" is intended to bring TikTok videos to screens ...
- Microsoft Bing: Verbs Matter More In AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- Topic Talk: Study Shows What Marketers Are Researching
Email Insider, Ray Schultz - Friday, October 13, 2023
Brand marketers are very interested in Generative AI and various forms ...
- BrandZ: Value Of World's Largest Brands Plunges 20%
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 12, 2023
Kantar's annual ranking reveals widespread declines in brand value, pressured by fretf ...
- Brands, Ad Platforms, Technology Companies Stand With Israel
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
Global brands, tech companies and ad platforms have either suspended operations ...
- Nike, E.L.F. And Chick-fil-A Still Rule Teens World
Marketing Daily, Sarah Mahoney - Tuesday, October 10, 2023
The latest research from Piper Sandler shows teens cutting back a bi ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Gen Z, Millennials Likely To Hit Barriers To Living A Sustainable Life
MediaDailyNews, Laurie Sullivan - Friday, October 6, 2023
Among the generations analyzed, 91% of Gen Z and 75% of Millennia ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Performance Marketing Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Zuckerberg-Backed Nonprofit Launches Voter Campaign On AI Misinformation
Marketing Daily, Laurie Sullivan - Tuesday, October 3, 2023
AIandYou says this is the first multicultural public awareness campaign on ...
- Apple, Get The Message?
Performance Marketing Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- Microsoft Surface Brand Creator Steps Down, Reportedly Heads To Amazon
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
Microsoft confirmed that Panos Panay, a 20-year veteran and EVP and chi ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- Societal Issues Worldwide Show Up In Search And Performance
Performance Marketing Insider, Laurie Sullivan - Monday, September 18, 2023
The Semrush Global Issues Index report reveals what people search for relat ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- Apple, Amazon, Domino's Remain Loyalty Legends
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 12, 2023
The latest top-100 ranking from Brand Keys also boasts a record numb ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- Bloomreach AI White Label, Integrates Media With TikTok
Performance Marketing Insider, Laurie Sullivan - Monday, September 11, 2023
Most advertisers by now have heard of AI, but few have fe ...
- TMA: Amazon Is Tops In Cultural 'Resonance' Among Consumers
MAD, Steve McClellan - Tuesday, August 29, 2023
The Omnicom agency is out with its first annual Cultural Resonance ranking ...