- Bloomreach AI White Label, Integrates Media With TikTok
Performance Marketing Insider, Laurie Sullivan - Monday, September 11, 2023
Most advertisers by now have heard of AI, but few have fe ...
- TMA: Amazon Is Tops In Cultural 'Resonance' Among Consumers
MAD, Steve McClellan - Tuesday, August 29, 2023
The Omnicom agency is out with its first annual Cultural Resonance ranking ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Wolff Olins Selects Race To Activate Brand-Led Culture Work
MAD, Fern Siegel - Friday, August 18, 2023
In her career, Julia Race has worked with a broad range ...
- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Why Aren't Brands, Agencies Taking Full Advantage Of All OOH Has To Offer?
MAD, Jim Wilson - Thursday, August 10, 2023
OOH has evolved into an outcomes-based medium far beyond the performance deliver ...
- Nvidia Unveils AI Chip As It Builds On Its Partnerships With Ad Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Nvidia unveiled a new AI chip with increased capabilities Tuesday, as t ...
- Moz Develops Measurement For Brand Strength And Salience
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
Moz believes its developers have created a first-of-its-kind metric that can measu ...
- A D2C's Best Friend: BarkBox's Branded Partnership Playbook
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
As the cost of customer acquisition climbs, D2Cs are looking for n ...
- Balancing Act - Maximizing Innovation While Minimizing Risk
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
When it comes to innovation, companies are often faced with a delica ...
- The Art of the Downsell: Radical Transparency as a Lifecycle Builder
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboardi ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Automotive Community Comes Together To Save Dogs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
A group of automotive influencers and journalists and several OEMs came togeth ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- Building the Friendlier FinTech
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
How does your friendly and functional online auto-loan brand compete against ...
- Breaking the Produce Mold at Super Bowl Sunday
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Avocados From Mexico is building a brand in a brandless category ...
- We Want our Advanced TV: Testing the Signal-to-Noise Ratio
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
How do you bring legacy brands who have been wedded to line ...
- Follow the Data, Follow the Demo: The Power of Serving the Underserved
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Despite two decades of online behavioral evidence, brands continue to leave mon ...
- Liquid Death Disrupts Again with Ice Tea
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Liquid Death is at it again. This time they are drawing t ...
- Optimizing Linear TV Through Data-Driven Creative
The MediaPost Cases, Lisa Singer - Tuesday, October 3, 2023
The men's grooming brand Manscaped is suddenly ubiquitous. From TV to o ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Banks Top Ranking Of Most Valuable Brands In Southeast Asia
Research Intelligencer, Robert Williams - Wednesday, July 19, 2023
Kantar's ranking of most valuable brands in the region highlights opportunities f ...
- What Agencies, Brands Need To Know About Threads
MAD, Jeremy Agers - Friday, July 14, 2023
For one thing, act quickly to secure your account, even if t ...
- The Inhuman Touch: Both Brands And Consumers Worry That AI Content Is Not Authentic
Email Insider, Ray Schultz - Friday, July 14, 2023
Customers say stories created by AI are not as valuable as tho ...
- Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
Threads opened its doors with a ready-made user base after deciding ...
- Rethinking The Customer Journey
MAD, Flo Halliwell - Wednesday, July 5, 2023
The customer journey is not linear. It is long and complex a ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Collective Community Recommendations Drive Influence, Build Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
On average two people each second ask Reddit communities for a recommendatio ...
- How Brands Can Benefit from Figma's New Product Launches
MAD, Sam Osheroff - Thursday, June 29, 2023
Figma is proving to be much more than a design tool, evolvi ...