• by Fern Siegel , August 18, 2023

Global branding consultancy Wolff Olins has appointed Julia Race as senior director of culture, a new post.

Previously, Race was Edelman's vice president of business transformation.

Based in New York, she will partner with both U.S. and global clients to activate brand-led culture work.

“The amount of attention culture is getting right now as a business priority is incredible — and absolutely vital. We’ve seen firsthand the increasing influence that employees have on the future trajectory of a business, with companies that invest in culture and employee experience proven time and again to have strong, enduring brands,” said Race.

During her time at Edelman’s U.S. practice, Race worked with major clients such as Boeing and REI. Prior to that, she spent two years as strategy head at activation agency Integral and almost six years at Landor & Fitch. In her career, she has worked with a broad range of clients, including Barclays, BP, Campari, Dow Dupont, Ford Motor Company, Johnson & Johnson, Levi Strauss & Co. and L’Oreal.

“We believe passionately that designing and delivering a strong internal culture is fundamental to both brand and business success,” said Sairah Ashman, Global CEO of Wolff Olins.

The consultancy has been on a hiring spree. In July, it added 11 new creatives, four strategists and three additions to the engagement team.

The company has offices in London, New York, San Francisco and Los Angeles. Clients include Instacart, Google Workspace, GSK and McKinsey & Co.