- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- SMBs Are Spending More To Counter Cyber Attacks: Study
Email Marketing Daily, Ray Schultz - Friday, September 9, 2022
Most have suffered a breach and cite the increasing sophistication of attacker ...
- Retail Brands Are Boosting Their Digital Spending this Year
Around the Net in Email, Ray Schultz - Tuesday, August 30, 2022
Retailers are increasing their digital marketing budgets this year: 66% will ...
- Holiday Heat: Consumers Plan To Return To Stores This Year
Email Insider, Ray Schultz - Monday, August 22, 2022
Consumers are ready to return to stores, but they are on ...
- Retail Budgets Bounce Back -- But Not All The Way
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2022
New research from Gartner says retail marketing budgets are rising, but sti ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very Successful
Email Insider, Ray Schultz - Thursday, July 28, 2022
Although email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- B2B Ball Game: Brands Are Spending On Marketing, But Worry About Privacy
Email Insider, Ray Schultz - Tuesday, July 26, 2022
Email is a key channel, and a strategy for dealing with third-par ...
- How Marketers Are Reassessing Their Budgets As The Economy Dips
Marketing Daily, Todd Wasserman - Monday, July 25, 2022
How can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
Television News Daily, Wayne Friedman - Thursday, July 14, 2022
Rising ad spending for TV and streaming is coming from digital a ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- Privacy Umbrella: Most Firms Prefer One Big Federal Law
Email Insider, Ray Schultz - Thursday, June 23, 2022
Almost 90% of firms have increased their budgets to comply with sta ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
Over three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Semrush Introduces Tools To Help Build Content, Expands Support For List Management
Performance Marketing Insider, Laurie Sullivan - Friday, June 10, 2022
"Creating genuinely engaging, useful content is difficult and can be very costly ...
- Digital Charge: Both B2C And B2B Brands Accelerate Online Selling
Email Insider, Ray Schultz - Wednesday, June 8, 2022
Salesforce reports that consumer behavior changed during the pandemic, driving online innovat ...
- Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing Products
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
Martech is the top area for involving the procurement department, and creati ...
- Buzz Off: Marketers Are Tired Of Terms Like 'Cookieless,' But Not Their Import
Email Insider, Ray Schultz - Wednesday, June 1, 2022
Most marketers are confident in cookieless solutions, and are serious about first-par ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Marketing budgets climbed to 9.5% of total company revenue in 2022 ...
- B2B Bummer: Product Marketing Teams Are Overworked And Understaffed
Email Insider, Ray Schultz - Friday, May 20, 2022
Lack of staff is leading to low team morale and burnout a ...
- Small Business Emailers Have Adjusted To Pandemic, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, May 17, 2022
Fewer small businesses have monthly email budgets of $100-$500, UpCity reports. ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Tripadvisor Rebrands, Relaunches Self-Serve Ad Platform As Consumers Rethink Travel Plans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
The automated tool allows marketers to define audiences, budgets and ad format ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Cookie Cutter: Brands Already Face An Impact To Their Email Marketing
Email Insider, Ray Schultz - Monday, April 25, 2022
Cookies are not slated to disappear until 2023, but marketers are alrea ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2022
Many people working from home find their work and personal lives a ...
- Biden Proposes $139 Million Funding Increase For FTC
Digital News Daily, Wendy Davis - Monday, March 28, 2022
President Joe Biden's proposed 2023 budget, unveiled Monday, includes an additional $1 ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This Year
Email Insider, Ray Schultz - Monday, March 28, 2022
Email platforms are among the top three platforms brands plan to inve ...
- 50% To 60% Of 'Lost' Linear TV Ad Spend Going To AVOD Platforms
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
The remaining ad dollars have gone to digital platforms including YouTube a ...
- Ante Up For Email: Channel Dominates Retail Retention Spend In 2022
Email Insider, Ray Schultz - Friday, March 18, 2022
Paid social and search dominate for spending on retail customer retention ...
- Privacy, Diversity Are C-Suite Priorities For Next Two Years: Forbes Survey
Email Marketing Daily, Ray Schultz - Friday, March 4, 2022
Most C-suite leaders expect revenue and earnings to increase over the ne ...