- Bah, Budgets: B2B Brands Approach 2023 With Strained Resources
Email Insider, Ray Schultz - Thursday, December 8, 2022
Only 10% have what they need to be successful in 2023, b ...
- SEO Adoption Rates Rising As Marketers See Benefits
Performance Marketing Insider, Laurie Sullivan - Monday, December 5, 2022
Marketers want to make the best use of all investments as pa ...
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
RTBlog, Joe Mandese - Monday, December 5, 2022
If there is a positive angle to the deceleration of ad spendin ...
- B2B Cheer: Enterprise Firms Are Coming Back And Most Are Spending On Technology
Email Insider, Ray Schultz - Wednesday, November 30, 2022
Almost 90% of B2B firms are increasing their technology spend, and ov ...
- A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic Factors
MediaDailyNews, Joe Mandese - Friday, November 18, 2022
Citing the impact of rising inflation and disruptions in their supply chain ...
- Tech Scoop: IT Buyers Want Quality Content, But Struggle To Find It
Email Insider, Ray Schultz - Thursday, November 17, 2022
Almost all decision-makers are willing to share their information to gain acce ...
- Email Burn: Holiday Shoppers Are Annoyed By Excessive Frequency
Email Insider, Ray Schultz - Wednesday, November 16, 2022
Many shoppers also deplore holiday music that may begin to be hea ...
- Activist Hedge Fund Urges Alphabet To Cut Head Count, Costs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 15, 2022
The activist hedge fund told Alphabet execs the company would be mo ...
- Budget Shortfalls Get In The Way Of Personalization: Study
Around the Net in Email, Ray Schultz - Tuesday, November 15, 2022
Lack of budget is the biggest barrier to personalization, according to 6 ...
- Email Budgets Are Headed For Cuts This Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 15, 2022
More dollars are being applied to social media, Fiverr reports. ...
- Contrary to Popular Belief, TV Is Not Dead
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Does Linear Still Have An Influence In Today's Digital First Landscape? TBC ...
- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Dentsu Makes A Case For Planning 'Carbon Budgets'
MediaDailyNews, Joe Mandese - Friday, November 11, 2022
The pitch comes a week after parent Dentsu unveiled plans to integra ...
- E-Cession: Marketers Worldwide Say Email Will Deliver The Best ROI In A Downturn
Email Insider, Ray Schultz - Thursday, November 10, 2022
Few marketers would reduce their email budgets in an economic downturn ...
- B2B Marketers Forecast Spending Increases In 2023
Email Marketing Daily, Ray Schultz - Thursday, November 10, 2022
Email -- while a widely implemented strategy -- is not getting mu ...
- Rising Inflation, Lack Of Sensitivity Impact Consumer Loyalty, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
A national study from Treasure Data reveals how much rising costs impa ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle Reports
Email Insider, Ray Schultz - Wednesday, November 2, 2022
Although marketers seem less concerned about privacy issues, most feel that priva ...
- Merry Marketers: They're Happier Despite Privacy Issue, Customer Demands
Email Insider, Ray Schultz - Tuesday, November 1, 2022
Salesforce reports an improvement in real-time marketing and high email usage. ...
- SEOs Must Become More Agile, Fast, Flexible With Planning
Performance Marketing Insider, Laurie Sullivan - Monday, October 31, 2022
Things are changing in search, with about 78% of SEO teams amo ...
- Email The BFF: Channel Is The One Most Likely To Be Personalized
Email Insider, Ray Schultz - Wednesday, October 26, 2022
Email is by far the channel most likely to be personalized ...
- Tactics For Getting The Email Funding You Deserve
Around the Net in Email, Ray Schultz - Tuesday, October 25, 2022
Your email team should get funding that allows it to contribute significant ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?
TV Watch, Wayne Friedman - Monday, October 24, 2022
John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- Peloton Continues To Struggle, Ad Spend Down 60% In 2022
Digital News Daily, Colin Kirkland - Thursday, October 20, 2022
Last year, American exercise and media company Peloton Interactive had an avera ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- B2B Budgets Check Out: They Are Flat Or Lower For Over Half Of Firms
Email Insider, Ray Schultz - Wednesday, October 12, 2022
A third of marketing teams have fewer people than they did ...
- Partner Marketing On The Upswing For Tech Firms, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 4, 2022
Foundry's 2022 Partner Marketing Study finds that 88% of companies view partn ...
- Four Reasons To Invest In Email Marketing
Around the Net in Email, Ray Schultz - Monday, October 3, 2022
Email delivers the highest ROI of all marketing channels. But some bran ...
- Search Thriving: Least Likely To Be Cut From Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Insider Intelligence believes search media is the channel least likely to s ...
- Security Budgets Rise As Firms Confront Cyber Breaches
Email Marketing Daily, Ray Schultz - Thursday, September 15, 2022
Enterprise organizations are spending over $100 million. But most firms believe th ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...