Tag results for "budgets"
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle ReportsAlthough marketers seem less concerned about privacy issues, most feel that priva ...
- Merry Marketers: They're Happier Despite Privacy Issue, Customer DemandsSalesforce reports an improvement in real-time marketing and high email usage. ...
- SEOs Must Become More Agile, Fast, Flexible With PlanningThings are changing in search, with about 78% of SEO teams amo ...
- Email The BFF: Channel Is The One Most Likely To Be PersonalizedEmail is by far the channel most likely to be personalized ...
- Tactics For Getting The Email Funding You DeserveYour email team should get funding that allows it to contribute significant ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- Peloton Continues To Struggle, Ad Spend Down 60% In 2022Last year, American exercise and media company Peloton Interactive had an avera ...
- Consumers Rethinking The Holidays - Here's What It Means For AdvertisingBrands and retailers need to understand what consumers consider non-negotiable, what they' ...
- B2B Budgets Check Out: They Are Flat Or Lower For Over Half Of FirmsA third of marketing teams have fewer people than they did ...
- Partner Marketing On The Upswing For Tech Firms, Study FindsFoundry's 2022 Partner Marketing Study finds that 88% of companies view partn ...
- Four Reasons To Invest In Email MarketingEmail delivers the highest ROI of all marketing channels. But some bran ...
- Search Thriving: Least Likely To Be Cut From Ad BudgetsInsider Intelligence believes search media is the channel least likely to s ...
- Security Budgets Rise As Firms Confront Cyber BreachesEnterprise organizations are spending over $100 million. But most firms believe th ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign PerformanceMarketers with the ability to quickly alter media budgets are 25% mo ...
- SMBs Are Spending More To Counter Cyber Attacks: StudyMost have suffered a breach and cite the increasing sophistication of attacker ...
- Retail Brands Are Boosting Their Digital Spending this YearRetailers are increasing their digital marketing budgets this year: 66% will ...
- Holiday Heat: Consumers Plan To Return To Stores This YearConsumers are ready to return to stores, but they are on ...
- Retail Budgets Bounce Back -- But Not All The WayNew research from Gartner says retail marketing budgets are rising, but sti ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very SuccessfulAlthough email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- B2B Ball Game: Brands Are Spending On Marketing, But Worry About PrivacyEmail is a key channel, and a strategy for dealing with third-par ...
- How Marketers Are Reassessing Their Budgets As The Economy DipsHow can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey FindsRising ad spending for TV and streaming is coming from digital a ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: StudyThe number of user acquisition managers running campaigns on CTV is expect ...
- Privacy Umbrella: Most Firms Prefer One Big Federal LawAlmost 90% of firms have increased their budgets to comply with sta ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study FindsOver three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Semrush Introduces Tools To Help Build Content, Expands Support For List Management"Creating genuinely engaging, useful content is difficult and can be very costly ...
- Digital Charge: Both B2C And B2B Brands Accelerate Online SellingSalesforce reports that consumer behavior changed during the pandemic, driving online innovat ...
- Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing ProductsMartech is the top area for involving the procurement department, and creati ...
- Buzz Off: Marketers Are Tired Of Terms Like 'Cookieless,' But Not Their ImportMost marketers are confident in cookieless solutions, and are serious about first-par ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company RevenueMarketing budgets climbed to 9.5% of total company revenue in 2022 ...
