Tag results for "budgets"
- B2B Gamble: Brands Boost Their Marketing As They Brace For A RecessionLeaders are more aggressive and more likely to follow best practices, T ...
- Footing The Bill: Advertisers Are Spending More This YearBrands are budgeting more on technology and programmatic advertising, Smartly.io reports. ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad SpendThe study of transparency in programmatic media trading suggests that that transparen ...
- Marketing Budgets Are Rising, With Print Getting A Share, Study FindsMost firms see a recession as a strategy opportunity to gain mark ...
- Don't Spend Money On Email-Put It Into RecruitingMarketing dollars are best spent not on email or social media. Rathe ...
- Tailing Personalization: Few Brands Say They Are Very Good At ItBudget issues are a bigger challenge than they were last year, Ascen ...
- Marketers Aim For Efficiency And Higher Customer Scores, Study FindsOver a third of marketers are putting a high priority on boosti ...
- When Does It Pay To Take A Risk In Advertising?A study on B2B marketing trends reveals businesses remain optimistic about growt ...
- Marin Reintroduces Company Platform, Announces Budget OptimizerMarin Software recently reintroduced the company and its platform as MarinOne ...
- Tech-Tac-Toe: Firms Spend Trillions On Digital Tech, But CEOs Lack StrategyOnly 12% of senior management is viewed as highly strategic and effecti ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- Data Canvas: Most Brands Are Planning Tech Investments Despite HurdlesMany firms are still cleaning their data with manual processes, and ha ...
- Most B2B Firms Will Be Investing In ABM In 2023, Study FindsEmail is one of the main channels used, and email addresses a ...
- Lee Enterprises Reports Digital Growth In Q4 And Fiscal 2022The publisher also sees growth in its digital advertising and marketing servi ...
- Bah, Budgets: B2B Brands Approach 2023 With Strained ResourcesOnly 10% have what they need to be successful in 2023, b ...
- SEO Adoption Rates Rising As Marketers See BenefitsMarketers want to make the best use of all investments as pa ...
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional MediaIf there is a positive angle to the deceleration of ad spendin ...
- B2B Cheer: Enterprise Firms Are Coming Back And Most Are Spending On TechnologyAlmost 90% of B2B firms are increasing their technology spend, and ov ...
- A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic FactorsCiting the impact of rising inflation and disruptions in their supply chain ...
- Tech Scoop: IT Buyers Want Quality Content, But Struggle To Find ItAlmost all decision-makers are willing to share their information to gain acce ...
- Email Burn: Holiday Shoppers Are Annoyed By Excessive FrequencyMany shoppers also deplore holiday music that may begin to be hea ...
- Activist Hedge Fund Urges Alphabet To Cut Head Count, CostsThe activist hedge fund told Alphabet execs the company would be mo ...
- Budget Shortfalls Get In The Way Of Personalization: StudyLack of budget is the biggest barrier to personalization, according to 6 ...
- Email Budgets Are Headed For Cuts This Holiday Season, Study FindsMore dollars are being applied to social media, Fiverr reports. ...
- Contrary to Popular Belief, TV Is Not DeadDoes Linear Still Have An Influence In Today's Digital First Landscape? TBC ...
- Can TikTok Build D2C Brands?Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Dentsu Makes A Case For Planning 'Carbon Budgets'The pitch comes a week after parent Dentsu unveiled plans to integra ...
- E-Cession: Marketers Worldwide Say Email Will Deliver The Best ROI In A DownturnFew marketers would reduce their email budgets in an economic downturn ...
- B2B Marketers Forecast Spending Increases In 2023Email -- while a widely implemented strategy -- is not getting mu ...
- Rising Inflation, Lack Of Sensitivity Impact Consumer Loyalty, Study FindsA national study from Treasure Data reveals how much rising costs impa ...
