Tag results for "budgets"
- Video Is The Top Content Format For MarketersOver half are investing more in video, Getty Images reports. ...
- 64% Of Buyers Consider Creator-Generated Videos 'Premium'Most TV/video buyers are treating "creator-driven" and professional video content much ali ...
- Most Marketers Planned To Increase Ad Budgets For 2023Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Cybersecurity Experts Are Planning Budget Increases This YearAlmost 100% of cybersecurity leaders plan to increase their budgets in t ...
- Retail Media Spend Is Headed Upward, Study SaysMost brand marketers say the investment is worth the cost for differe ...
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing SpendBut most firms have exceeded their expectations, Integrate reports. ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key RolesNearly a third of advertisers say they'll allocate more than 20% ...
- Cash-Poor Content: Few Firms Are Greatly Increasing Their SpendMost are recycling content, but most agree investment is a strategic mus ...
- IT Budgets Rise In The Face Of Recessionary Fears, Study FindsBut most big companies are consolidating vendor contracts to reduce expenses, Found ...
- Oregon Official Faces Criticism For Sending Email Asking Business People To Support Budget RequestOne observer pointed out that people didn't sign up for emails wi ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers"One hypothesis about the gap between interest and investment is that ma ...
- Marketing Squeeze: Budget Growth Plummets, Digital Spend SlowsPure-play internet brands see the least impact from inflation, the CMO Surv ...
- Email Leads In Usage, Acquisition Gets The Biggest Boost This Year: StudyEmail also tops the channels that deliver the most ROI, Klaviyo repo ...
- New York State Mulls 8% 'Netflix Tax'Video, music, games, podcasts, audiobooks and other streamed services would get ...
- UBS Analysts Estimate Costs Of Google Bard On Search QueriesUBS analysts examined the cost risks for Alphabet around the integration ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'A new study from the agency shows the perception of "corporate gree ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance"My feeling is it's a blip and we'll see that stabilize ...
- Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate CurrenciesEconomic uncertainty has made investment flexibility and ROI bigger priorities than eve ...
- Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022Of the companies polled, 52% upped their spending on trade shows/events/booths, 4 ...
- 5% SolutionsWhat is it about the problem-solving power of the number 5%? T ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media OutletsThe agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- Diverse-Owned Media Ad Spend Grew By 80% From 2020 To 2022In contrast, total ad spending grew by only 9% in the sa ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are LaggingMost companies are increasing their martech spend, but not all are pleas ...
- Skinny ABM: Few Firms Have Full Tech Stacks To Support Their ProgramsEmail systems are present in more than 60% of tech stacks th ...
- The CDP Jump: Brands That Have Had Them Longest Spend More On EmailCustomer data platforms support first-party data collection and other marketing activities, Teali ...
- GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites WorldwideGroupM this morning announced a deal utilizing a nonprofit organization to v ...
- Apex Brands: What The Most Mature Marketers Are Doing This YearEighty-three percent of global companies will increase their marketing budgets this yea ...
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than AgenciesOnly 10% of the 300-plus execs surveyed in December said they plann ...
- Adthena Pivots Roadmap To Match Brands' Economic ChallengesAdthena has introduced several technologies, including one designed to automate when ...
- Marketers Are Leaning Into Podcast Advertising: StudyBut fewer than half fully understand programmatic advertising, Acast reports. ...
