Tag results for "budgets"
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 YearsSeventy-four percent of ad budgets have been impacted by the economic downtur ...
- Gartner: Generative AI Once Again Shaking Up Marketing DepartmentsDespite risk-management challenges, 14% of senior marketing technologists in a Gartner surv ...
- The Gen AI Juggernaut: Firms Up Their Spend On The New Tech, Survey FindsBut marketers admit they are not using their full martech stacks, Gartn ...
- Brands Shifting Media Buys Into Product Placement, Study FindsSeventy percent of brands will look to shift around 10% of the ...
- Advertisers Losing $6.6B To Bid ShadingA research study explored the complexity of bidding environments and how curre ...
- The AI Pie: Tech And Finance Teams Most Likely To See Spending HikesGlobally, 100% of Chinese companies are planning AI increases, versus 92% ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media OptimizerThe tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- U.S. Credit Rating Downgrade: How It Affects AdvertisingThe main risk is that it continues to drive up interest rate ...
- Performance Marketers Shifting Budgets Among ChannelsDistribution of marketing budgets this year will change. Many respondents to ...
- Marketers Upbeat About 2024, But Still Worry About Inflation: StudyA poll finds that many U.K. marketers and PR people feel stresse ...
- Enterprise Digital Transformation: Be Influential, Tenacious and PatientEvery organization is now a tech organization; every industry has been disrupte ...
- Microsoft Performance Max Opens In BetaMicrosoft has opened its Performance Max platform in beta to select market ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid TacticsYouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- AI Immersion: Brands Are Getting Ready To Invest Despite Fears About CostMany concerns are operational-for example, some worry about data privacy and leg ...
- Salesforce To Pump $4 Billion Into Its U.K. BusinessGenerative AI will be an imperative as Salesforce moves forward in t ...
- Research: Just 7% Of CMOs Say They Are Success-ReadyA new index based on 600 leaders worldwide uncovers worrisome gaps ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About SpendingSome say they are unable to convince their CFOs to invest ...
- The Cost Of Catching Customers: What It Takes To Realize Acquisition ROIBrands are now focusing more on acquisition than retention, OneSignal reports. ...
- AI Is The Top Spending Priority For Almost Half Of Technology Officers: StudyBut more list cloud computing as a critical tech area over t ...
- B2B Budgets Set For Increases Worldwide This YearAI usage will rise by 81% among firms deploying the technology, Linked ...
- Upfront: Prime-Time Forecast To Decline More Than 3%, 28% Gain For CTVUpfront TV prime-time ad spend will sink 3.6% to $18.64 billion ...
- Horizon Next Ramps Up Podcast Investment, Formalizes New Center To Focus On ItThe new audio practice is led by dedicated audio media specialists Laur ...
- Integrate Launches App For Capturing Third-Party B2B Event DataThe company says marketers face difficulties in connecting leads and related d ...
- B2B Before And After: Budgets Recover From 2020, But Brands Face Many HurdlesEmail is widely used in the U.S., and even more so ...
- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social MediaEmail is also seeing strong growth and is rated an effective channe ...
- Marketing Meter: Brands Have Trouble Measuring ROI Across ChannelsSlightly more than half of all marketers are confident in their measureme ...
- Skids On Email: It May Be Seeing Cuts As Marketers Boost Their General SpendPaid social media content and print ads are also likely to suff ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital SpendEmail takes first place among channels in the Alcohol and Tobacco a ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study ShowsThe CMO Council and Sprinklr released a report Monday showing two ...
- TikTok Launches AI-Powered Video Shopping Ads With Smartly.ioTikTok has introduced a new video shopping ads feature to its Marketi ...
