Tag results for "budgets"
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Google AI Identifies Shifting Behavior To Increase Performance For AdsGoogle on Thursday released major updates to its ad services supported ...
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: ReportIndependent agency NP Digital next week will release its 2024 Retail Reve ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting ToolThe company will roll out AI review summaries that highlight a location ...
- Walmart's Real-Life Ad Fairytale Began In 2023Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Marketing Reveal: What Brands Are Forecasting For 2024Executives are worried about macroeconomic issues and learning to cope with A ...
- Marketers Eye AI Solutions Amid Production PressuresWhile marketers remain anxious about the impact of AI on their job ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, SocialCTV will see weak "performance" metrics, especially when it comes to i ...
- The AI Fix: Enterprise Brands Are Using The New Tech To Engage CustomersThey are also deriving cost savings, according to a study from MessageGea ...
- The Media Master Plan For 2024: Publishers Are Hardly ConfidentMost face sharp declines in traffic from social media sites, Reuters Institu ...
- The Ad Angle: Sales Should Be Increasing In 2024Generative AI is one of the most studied trends of the yea ...
- AI Action: Marketers Are Boosting Their Spend In 2024Most marketers are using AI to some degree, and many plan ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...
- Ad Budgets: Questions We Asked Google In 2023Questions identify what people care about and what inspires them. Those questio ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget ItemEmail will also command a substantial share of B2B marketing spend ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?If you guessed sponsorships, you probably also figured out that it m ...
- Data Shows Consumers Plan To Cut Holiday SpendingWelcome to the unpredictability that lies ahead during the holiday weekend. It ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This YearMartech now takes up 30% of all marketing budgets, and CMOs expe ...
- Data Disruptor Dilemma: Brands Face Increasing Challenges To QualityEmail is the most-used form of 'foundational' contact data, followed by phon ...
- AI Verve: Brands Worldwide Are Adding The Tech To Their MarketingMost businesses are using artificial intelligence in some form, but they fa ...
- Topic Talk: Study Shows What Marketers Are ResearchingBrand marketers are very interested in Generative AI and various forms ...
- Flush With Emails: A Third Of Consumers Say They're OverwhelmedBut marketers are investing more and consumers say they're greatly influenced ...
- The AI Pecking Order: China Leads In Company Spending, U.S. Is Further DownThe Entertainment and Media Sector is tied for first place among t ...
- CMOs Go Slow: Marketing Budgets Are Down, But Should Recover Next YearThe CMO Survey finds that brand building investment has fallen, along wi ...
- Sign Here: Brands And Consumers Approve Of Email SignaturesConsumers overwhelmingly prefer email messaging, followed by texts, Exclaimer reports. ...
- The 'P' In Performance Is Pronounced 'Mobile'Recovery during challenging economic times is a difficult process and risk c ...
- CMO Council Data Shows Concerns Of Economy, CFO CollaborationOnly 10% of marketing leaders strongly believe their marketing investments position th ...
- Disney Going Back To Its Roots: Big Theme-Park Budgets, StorytellingDisney's theme parks are the company's mothership. Iger said "that storytelling ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget SchedulingMeta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp ModelIf you find yourself uncertain about the right compensation model for yo ...
