• by Ray Schultz , June 5, 2023

B2B platform Integrate has introduced an app that it says enables B2B marketers to capture data at third-party events and other points of connection. 

The new tool, Mobile Connect, is included free with Integrate’s Demand Accelerate platform. 

"One of the biggest hurdles B2B marketers face is the ability to connect their leads and related data from multiple channels, and that includes receiving consent and getting quality leads at live events," says Aaron Mahimainathan, chief product officer at Integrate.

Mobile Connect provides opted-in leads at third-party events regardless of API connectivity, capturing images of trade show badges, business cards, or additional buyer information for transcription, the company says. 

In addition, it features a dynamic form experience, including opt-in and custom questions.

The company points to its recent study, The State of B2B Marketing Budgets 2023, which shows that nearly 50% of B2B marketers say their biggest challenge using data to inform decisions and measure performance.

"Sales conversations can happen anywhere and at any time, and making sure marketing and sales can stay aligned with clear visibility into pipeline is critical in today’s fast-paced B2B world," says Colby Cavanaugh, senior vice president, marketing at Integrate.