- Sweeney To Exit Disney, Wants To Be TV Director
MediaDailyNews, Wayne Friedman - Tuesday, March 11, 2014
In a somewhat surprising move, Disney-ABC Television president and Disney Media Networ ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- Comcast Signs Sony Pictures Deal For Movies, TV Shows
MediaDailyNews, Wayne Friedman - Monday, March 10, 2014
Looking to take on Amazon, Netflix and Apple, Comcast Corp. has sign ...
- Minwax Gooses Gen Y's DIY Destiny
Marketing Daily, Sarah Mahoney - Saturday, March 8, 2014
Minwax is introducing a TV campaign themed "We did that!" And it ...
- Cable Networks Must Balance Revenue Goals And Original Programming Promises
TV Watch, Wayne Friedman - Thursday, March 6, 2014
The Weather Channel will be doing more "programs" as part of i ...
- Disney-Dish's Ground-Breaking TV/Streaming Deal Disables AutoHop For ABC
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2014
Dish Network and Walt Disney Co. have reached what the companies s ...
- Weather Co. Touts First "AllFront," Native Ad Integrations
MediaDailyNews, Gavin O'Malley - Tuesday, March 4, 2014
Forget about upfronts or "NewFronts." Doing its part to break down med ...
- First Medical Marijuana Ads Set To Air In Mass. Next Month
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, March 4, 2014
Medical marijuana ads will air for the first time on TV ...
- Videology To Integrate Nielsen TV Data For Media Buying, Planning
MediaDailyNews, Wayne Friedman - Monday, March 3, 2014
Looking to gain greater influence over traditional TV media buyers, Videology, t ...
- Apple's $1 Billion TV 'Hobby' Is Starting To Feel Like A 90s Cable Company
Mobile Insider, Steve Smith - Tuesday, March 4, 2014
Do we really need to wait for a next-generation Apple TV f ...
- NESN Debuts Two New BoSox Reporters In Wake of Dell's Departure
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 3, 2014
NESN debuted two new female reporters at Red Sox Spring Training ...
- NESN's Jerry Remy Returns To The BoSox Broadcast Booth
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 3, 2014
NESN sportscaster Jerry Remy returned to the broadcast booth on Sunday ...
- Mobilizing The Vote: The Post-TV Campaign
MoBlog, Steve Smith - Monday, March 3, 2014
New research shows that voters' video consumption passed a tipping point la ...