Tag results for "cable tv"
- Is Sinclair Looking To Back Out Of Local TV? Not EntirelySinclair Inc., one of the biggest U.S. TV station groups, wants ...
- Reba Sitcom Headlines NBCU's Upfront ContentNBCU announced Friday that NBC will have two new comedies and o ...
- Fox Sees Q1 Low Single-Digit Ad Decline: AnalystFox Corp.'s Q1 advertising declined $640 million in the company's most rece ...
- Comcast's Long-Time Diversification Strategy Up To The Test?Growing out of its core cable TV system business of TV network ...
- Mother's Day Shoppers Are Influenced By TV AdvertisingBroadcast TV also offers a way to reach consumers who can't ...
- Networks' Ad Spend Falls 1% So Far In 2024, Ad Airings Up 5%National TV ad airings are up 5% among the top 15 broadcast/cab ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- March TV Viewing: YouTube And Netflix Post More Gains, Streaming Up 12%YouTube, Netflix, and Hulu posted viewing gains in March vs. February contributi ...
- Getting Sports Streaming RightThe sand is clearly slipping through the hourglass for traditional broadcast a ...
- Big Media Storms To Come: Paramount Global Moving Through Rough SeasA potentially eye-opening move by legacy TV network groups and legacy p ...
- Networks, Marketers Shoot For The Moon On Monday Eclipse DayWith the moon playing a key part in Monday's total eclipse ...
- Streamers' National TV Marketing Dips 20% In Q1Streaming marketing on national paid and promotional TV networks continues to s ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good BetSixty-two percent of U.S. adults say "it's important to spend less with ...
- Recent Stories Imply Linear TV Is At Point Of No ReturnThe current era has taken on a kind of "jig is u ...
- Legacy TV 'Quiet Quitting' Reveals 'Sticky' Sports, News Viewing StrengthComplete "quitting" of program viewing on legacy TV platforms continues to l ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show GrowthYouTube rose to its best share ever at 9.3% last month, leadi ...
- Cable TV Pricing: Up, Down Or Sideways? Content Prognosis For The Long TermDirecTV is offering savings on its monthly subscription if viewers are ...
- NBC Sports' 'Paris Olympics' Extends Reach Into AMC TheatersTo extend reach for its Paris Olympics event, NBC will offer ...
- High-Quality Video Content Offers Best Ad ExperienceConsumers are most likely to say that television advertising enhances perceptions ...
- Cable TV Networks Adding Sports To Avoid The Inevitable?Warner Bros. Discovery's TruTv will now regularly program nightly sports programming, includi ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214MAdTaxi found that 214 million U.S. adults consumed video content via streami ...
- India's Connected TV Ad Spending To Grow 30% A YearAbout half of households in India said they own a smart T ...
- Total TV Viewing Hits 4-Year High In JanuaryBoosted by ever stronger streaming viewing, Nielsen says total TV viewing climb ...
- Why Are These Cable Channels Still Here?These days, some of our old basic cable channels seem like they' ...
- Nexstar Hires Schulman For Platform MarketingNexstar Media Group, the largest U.S. owner of TV stations, has hir ...
- Cable Industry Blasts FTC Push To Outlaw 'Junk Fees'"The proposed rule would upend industry practices with respect to pricing, disclosure ...
- Fox Corp. Q4 Cable Ads Sink 23%, TV Ads 19% LowerFox Corp. cable TV ad revenue from Fox News Channel in t ...
- Live Cable TV Big Talent Loves... MondaysWill Jon Stewart, like Rachel Maddow, help Comedy Central attain greater stabili ...
- Charter Inks Deal For TelevisaUnivision's ViX Streamer Ad OptionCharter's video distribution business will offer a new version of ViX ...
- How The Political Mix Is Changing, Or NotWASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
