- IMAX To Push Marketing, 'Sensory' Movie Experience
MediaDailyNews, David Goetzl - Thursday, October 27, 2011
IMAX, which bills itself as the purveyor of transcendent motion picture experience ...
- CPG Keeps Online Video Biz In Business
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
From tasty snacks to toilet paper, consumer packaged-goods are keeping online vid ...
- Dr Pepper 'Men Only' Ads Lowering Buzz Scores
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
Dr Pepper's "Not for Women" ad campaign for its new Dr Pepp ...
- Climate Scientists Embrace Marketing Science In Effort To Save The Planet
MediaDailyNews, Joe Mandese - Monday, October 24, 2011
A group of leading scientists and academic researchers and educators met la ...
- Paid Search, Mobile Take Front Seat In Holiday Strategies
Online Media Daily, Laurie Sullivan - Friday, October 21, 2011
Coordinating paid-search campaigns and mobile strategies that drive consumers from online a ...
- Ron Paul Breaks New Spots As Part Of Campaign Media Blitz
Raw, Joe Mandese - Thursday, October 20, 2011
The Ron Paul 2012 Presidential Campaign this morning unveiled two new broadca ...
- Ad Council Unveils New Site, Social Sharing
Raw, Joe Mandese - Friday, October 14, 2011
The Ad Council just unveiled a redesigned www.adcouncil .org site. Developed ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
MediaDailyNews, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white papers it claims establishes audience rea ...