- TV/Video 'Authenticity': Selling Politicians With Long-Form Babble
TV Watch, Wayne Friedman - Wednesday, November 13, 2024
Trump went on a total of 14 podcasts - 16 hours ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young Males
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
Although Donald Trump's campaign spent less on traditional social-media advertising, it w ...
- Campaign Commercials: Bad For America, Bad For Us!
TVBlog, Adam Buckman - Friday, November 8, 2024
For weeks, the campaign ads came fast and furious, and now th ...
- Google Optimization Score For Ads Identifies Competitor Impacts
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Google's Optimization Score that provides recommendations to improve ad performance has be ...
- United Airlines Explains Its Alternate Super Bowl Route
Marketing Daily, Danielle Oster - Wednesday, October 30, 2024
The brand's local rather than national approach acknowledged that most viewers' favori ...
- Apple Intelligence Launches With Update To Its Operating System
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Apple Intelligence launched Monday for iPhones, iPads, and Macs - available throu ...
- Microsoft CEO Touts Record AI Growth, Future Innovations In Letter To Shareholders
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
The letter to shareholders - highlighted in its annual report - describ ...
- It's The Stupid, Stupid
Red, White & Blog, Joe Mandese - Friday, October 25, 2024
"I love the poorly educated," Trump famously said after polls showed th ...
- The Doctor In The Inbox: How Small Healthcare Practices Can Use Email
Email Insider, Ray Schultz - Wednesday, October 23, 2024
An enhanced email tool from Weave is designed for small and medium-siz ...
- Lexus Partners With Universal Pictures For 'Wicked' Campaign
Marketing Daily, Tanya Gazdik - Tuesday, October 22, 2024
Ariana Grande as Glinda the Good Witch is featured in the spo ...
- Meta, GoFundMe Simplify Donation Process On Social Media
MediaDailyNews, Colin Kirkland - Tuesday, October 22, 2024
Meta has partnered with community-powered fund-raising platform GoFundMe to help drive mo ...
- Dipsticks Vs. Dipshits
Red, White & Blog, Joe Mandese - Wednesday, October 23, 2024
In the battle of the everyman campaign soundbites, watching Tim Walz worki ...
- Harris Campaign Spends Big On National TV In October
Television News Daily, Wayne Friedman - Thursday, October 24, 2024
The "Harris For President" campaign dominated national TV airwaves vs. other nation ...
- Pivoting Transparency To Analyze Each Programmatic Advertisement
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2024
Finding ways to deprecate cookies to protect consumer privacy is not enoug ...
- The Buying Of The President 2024
Red, White & Blog, Joe Mandese - Monday, October 21, 2024
Elevator pitch: The richest man in the world begins offering cash payment ...
- Meta Launches Safety Features To Protect Teens On Instagram, Prevent Sextortion
MediaDailyNews, Colin Kirkland - Thursday, October 17, 2024
Meta is continuing to introduce safety features to protect younger users a ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed Events
MediaDailyNews, Colin Kirkland - Wednesday, October 16, 2024
LinkedIn is becoming a leading B2B video platform for brands, rolling o ...
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 15, 2024
"Simplify" has become a buzzword as the technology that advertising runs ...
- Toyota Targets Hispanic Consumers With Truck Effort
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2024
"This campaign is a heartfelt tribute to the resilience and determination th ...
- Advertisers Losing Consumers To Ad Fatigue
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Skai Partnership Raises Stakes To Measure Incrementality In Retail Media
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Retail media campaigns gained third-party media measurement from Incremental with the integrati ...
- Stellantis Launches Social Effort Comparing Fiat To Tesla
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2024
It's not meant to be a traditional comparison spot that asserts o ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
Instacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- TikTok Unveils Fully Automated Ad Solution Ahead Of Holiday Push
MediaDailyNews, Colin Kirkland - Wednesday, October 9, 2024
TikTok is introducing expanded ad options designed to help advertisers automate t ...
- Inside Home Depot's And Walmart's Retail Media Buying
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2024
A shakeup in retail media networks is underway as Home Depot a ...
- TikTok Ad Partnership Shows How Campaigns Drive Real-World Actions
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A partnership with marketing and measurement company InMarket will allow TikTok advertise ...
- Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI Platform
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Users will see fewer ad annotations and extensions, as Microsoft's technology c ...
- Hart Agency Finds Higher Performance From AI In Bidding Tech
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Hart VP of Media and Analytics Kira Clifton said the smart biddi ...