- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
Advanced TV Insider, Wayne Friedman - Wednesday, October 2, 2024
Democrats index at 93 for political ad attention, with Republicans 2% high ...
- Pinterest Debuts AI, Automation Ad Performance Campaign Features
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
While October signals a start to the holiday shopping season, as consume ...
- YouTube Tackles Misinformation, Expands Brand Suitability Reporting
MediaDailyNews, Colin Kirkland - Thursday, September 26, 2024
YouTube has expanded its partnership with Zefr, which will begin reporting ...
- The CPM Behind Nebraska's One Democratic Electoral Vote
Red, White & Blog, Joe Mandese - Friday, September 27, 2024
The GOP's failed attempt to transition Nebraska to a winner-take-all electoral vo ...
- Reigning Cats & Dogs (But Not By Much)
Red, White & Blog, Joe Mandese - Tuesday, September 24, 2024
Six weeks before the election Trump continues to dominate the news cycl ...
- Jeep Resurrects 'There's Only One'
Marketing Daily, Tanya Gazdik - Sunday, September 22, 2024
Created in partnership with Chicago-based Highdive, the campaign revives a tagline fir ...
- Trump Media Faces Voter And Shareholder Marketing Spin
TV Watch, Wayne Friedman - Monday, September 23, 2024
The value of Trump Media is now $3 billion. Trump owns mo ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- The Brandtech Group Draws The Blueprint For Ethical AI
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Agency in-house and legal teams are settling into the generative AI er ...
- Google Improves Data Privacy Via 'Confidential Matching'
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Advanced technology connects first-party data for audience targeting and campaign measurement ...
- Size Matters, Character Too
Red, White & Blog, Joe Mandese - Wednesday, September 11, 2024
Obama's sight gag aside, it's important to remember the perception vs. t ...
- Pinterest Courts Ad Partners With 'It's Possible' Promotional Campaign
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
The campaign builds on the global video campaign Pinterest launched back ...
- Google 'Afterlifestyle' Influencer Plays On Warner Bros.' 'Beetlejuice'
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
Google launched a series of ads introducing Bob, a popular "afterlifestyle" influence ...
- Best Buy, Hellmann's, Ariat Are Ready for Some Football
Marketing Daily, Sarah Mahoney - Thursday, September 5, 2024
Brands pile on America's start-of-the-season frenzy. ...
- New Kohl's Campaign Celebrates Real Families: Messy, Loud, Joyful
Marketing Daily, Sarah Mahoney - Thursday, September 5, 2024
The department store's latest marketing push - "Where Families Come First" ...
- Toyota Celebrates New NFL Season
Marketing Daily, Tanya Gazdik - Friday, September 6, 2024
"We Roll Deep" highlights the unifying moments that energize football fans acro ...
- Don't Read This Column
Red, White & Blog, Joe Mandese - Friday, September 6, 2024
See what I did there? Using a little reverse psychology to g ...
- Google Sunsets Video Ad Platform To Prioritize AI Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
Features from an older performance ad video product will fold into ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Association By Network: Fox News Poll Says Trump Is Losing Ground
TV Watch, Wayne Friedman - Tuesday, September 3, 2024
The poll now shows Harris up by 1% in Arizona, and ...
- Trump, Harris Campaigns Bicker Over Debate Rules Like Children
TVBlog, Adam Buckman - Friday, August 30, 2024
All this haggling about procedures and hot mics and notecards should n ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A Concern
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
Google has made some interesting adjustments to its ad platform and Mercha ...
- Google Gets Another Third-Party AI Brand Safety, Suitability Support
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
YouTube for Shorts, Demand Gen, and Performance Max products will gain AI-power ...
- Mod Op Wants To Solve AI [Expletive Deleted]
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2024
Independent digital agency Mod Op released its first commercial spot that highligh ...
- Chasing Automation In Media Planning To Reduce Human Error
MediaDailyNews, Laurie Sullivan - Friday, August 23, 2024
Engineers at Reckitt, a multinational consumer goods company, are working on ...
- Democrats' Presidential Ad Spend 9% Higher Than GOP's
Television News Daily, Wayne Friedman - Tuesday, August 27, 2024
Democrats are slightly ahead of Republicans -- $305 million versus $280 milli ...
- Automotive National TV Spending Drops In July
Marketing Daily, Tanya Gazdik - Thursday, August 22, 2024
"While major sporting events kept delivering large audiences, the auto industry ...
- DNC Day 4: For The People
Red, White & Blog, Joe Mandese - Friday, August 23, 2024
Well, now we know how Kamala Harris is going to prosecute h ...
- NFL Goes All In On 'This Is Football Country': A Unifier For The US?
TV Watch, Wayne Friedman - Monday, August 19, 2024
The "This Is Football Country" campaign carries the message that the leag ...
- Meta Updates AI Ad System For Further Campaign Customization
MediaDailyNews, Colin Kirkland - Thursday, August 15, 2024
Meta has announced that over the next year, advertisers will see n ...