- What Election Trends Say About 2025 Ad Strategies
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Campaigns that succeed in 2025 will come from advertisers that recognize t ...
- Honda Plays Up Passport's Capability
Marketing Daily, Tanya Gazdik - Thursday, February 27, 2025
The campaign, from RPA, is launching across multiple media channels from broadca ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- X Rolls Out Grok-Powered AI Ads
MediaDailyNews, Colin Kirkland - Monday, February 24, 2025
Similar to automated ad tools launched by Google and Meta, X's Grok-power ...
- Campaign Numbers Rising, But So Are Challenges
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 19, 2025
Marketers have increased the number of campaigns they run, but face ma ...
- Volkswagen, SNL Reimagine 'The Californians'
Marketing Daily, Tanya Gazdik - Thursday, February 13, 2025
"'The Californians' is as synonymous with SNL as the ID. Buzz ...
- Google Addresses Ad Platform: Transparency, Leads, Optimization Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google Performance Max has become the hub of the company's advertising syste ...
- Nylabone Celebrates 70 Years With Charitable Effort
Marketing Daily, Tanya Gazdik - Wednesday, February 12, 2025
The brand is also introducing a new tagline: "Trusted Chew Toys wi ...
- PGA Tour Players Can't Resist TruGreen Lawn
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
Two 30-second spots feature PGA Tour players Jason Day, Ben Griffin a ...
- Microsoft Ads Notified About Invalid Traffic, Junk Leads
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
An independent ad agency notified Microsoft it has encountered significant challenges wi ...
- Hyundai Builds On 'Okay Hyundai' Creative
Marketing Daily, Tanya Gazdik - Tuesday, February 4, 2025
Hyundai and Culture Brands aim to deepen the automaker's authentic connection wi ...
- Toyota Celebrates Black Men In National Brand Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 28, 2025
The goal of "You Can't Stop My Drive," which includes the sp ...
- Google Gives Advertisers A Little Bit Of Everything
MediaDailyNews, Laurie Sullivan - Thursday, January 23, 2025
Google's goal for advertisers in 2025 with Performance Max is to provi ...
- LinkedIn Helps Marketers 'Eliminate Waste' In New AI Targeting Campaign
MediaDailyNews, Colin Kirkland - Friday, January 17, 2025
In a new campaign, LinkedIn warns companies about the perils of accidental ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Mercedes-Benz Expands Creative Featuring Antonio Banderas To U.S.
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2025
The spot shows how the E-Class adapts to its owner's habits a ...
- The Death - And Rebirth - Of The Planner
Planning & Buying Insider, Dmitri Kazanski - Wednesday, January 15, 2025
Planners are entirely out of their element when attempting to compete wi ...
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, Publicis
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Kohl's became one of the first to use Curate for Commerce ...
- Amazon Gives Brands Access To Years Of Shopping Data
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Amazon Ads will give brands access to the past five years ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- CPG Leaders Crave Ad Intel And Big Ideas
CPG Insider, Sarah Mahoney - Friday, January 3, 2025
Brands are looking for new ways to keep consumers laughing. ...
- Pivoting To Performance KPI Management Draws On Data
Performance Marketing Insider, Laurie Sullivan - Friday, January 3, 2025
A pivot in thinking took a Seoul-based company in another direction wi ...
- Apple AI Helping 'Quitters' Keep New Year's Resolutions
MediaDailyNews, Laurie Sullivan - Thursday, December 26, 2024
An Apple ad shows how the technology can help people quit Quitte ...
- Driving Metrics: Hearst UK's Email Battle Plan
Email Insider, Ray Schultz - Tuesday, December 24, 2024
The campaign for Hearst UK fueled 11 new newsletter products. ...
- Jeep Wagoneer Shows Beautiful Things Can Still Get Dirty
Marketing Daily, Tanya Gazdik - Monday, December 23, 2024
Creative reminds consumers that they don't have to sacrifice beauty for capabil ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B Marketers
MediaDailyNews, Colin Kirkland - Thursday, December 19, 2024
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- Lucid Motors Taps Giant Spoon, Launches First Brand Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 18, 2024
"This is about articulating and celebrating the ethos behind Lucid as ...
- Elections Are About Marketing, Not Policy -- Will Dems Ever Get That?
Red, White & Blog, James Forr - Friday, December 13, 2024
Selling a candidate is no different than selling socks, soap, or sod ...
- Snapchat Hypes Daft Punk's One-Night Cinematic Release With AR Experience
MediaDailyNews, Colin Kirkland - Thursday, December 12, 2024
For the film's re-release, Snapchat has developed a special AR Lens th ...
- Chrysler Gets Into Holiday Spirit With Elf Search
Marketing Daily, Tanya Gazdik - Sunday, December 8, 2024
The holiday campaign, created by Razorfish, will run through Christmas Eve acro ...