- Toyota Sponsors Morgan's Wonderland, San Antonio Scorpions
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Toyota has signed on as presenting sponsor of Morgan's Wonderland in S ...
- 2013 Ford Fusion Will Pace At Homestead
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
Ford's new Fusion (Titanium version) will be the official pace car f ...
- Chrysler Touts The 200 And Michigan
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
Chrysler is sending two guys on a road trip to promote Michiga ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- Dodge Rocks MLB With First At For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
Chrysler's Dodge division offers first salvo for the 2013 Dodge Dart wi ...
- Chevrolet: If You Don't Like It, Bring It Back!
Raw, Karl Greenberg - Tuesday, July 10, 2012
Chevrolet is hoping to give fence sitters a nudge into dealerships wi ...
- Algorithm Lets Wi-Fi-Connected Cars Share Data
Data and Targeting Insider, Laurie Sullivan - Friday, July 6, 2012
How will ad agencies and their clients protect data when cars c ...
- Chevrolet Goes Grass Roots For MLB
Marketing Daily, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...
- Them's Fightin' Words! GM CEO Fires Salvo At Ford's Lincoln
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 7, 2011
In a lengthy interview with The Detroit News, GM's chief Dan Akers ...
- Audi Grabs Eminem, Gets Tummy Ache
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 6, 2011
A German-language video for the 2012 Audi A6 Avant has drawn ...
- Chrysler Launches Certified Pre-Owned Online Game
Marketing Daily, - Tuesday, February 1, 2011
Chrysler Group LLC is touting its certified pre-owned vehicles with a cra ...
- Pioneer Strategy Fits Audio Product To Buyer
Marketing Daily, Aaron Baar - Monday, January 18, 2010
Pioneer Electronics is looking to take some of the guesswork out ...
- They'll Have Fun, Fun, Fun ('Til Daddy Takes The Hybrid Away)
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 22, 2009
The key to wide public acceptance of more expensive plug-in and electr ...
- Ford Readies C-Max To Fill 'White Space'
Marketing Daily, Karl Greenberg - Friday, September 18, 2009
The car, a mix of wagon and minivan qualities, has as i ...
- Kia Rides Soul Train Across Country
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
Kia is bringing the new Soul crossover to 10 cities as pa ...
- Hyundai Has Come A Long Way From 'The Brink Of Oblivion'
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
Hyundai's marketing has been very convincing in two ways, writes Helen Coste ...
- Kerri Martin Named CMO Of Electric-Car Maker Coda
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
Kerri Martin, who attracted a lot of attention in the marketing departmen ...
- Hyundai To Bow Another Premium Car In U.S.
Marketing Daily, - Wednesday, August 12, 2009
Hyundai announced at this week's Pebble Beach Concours d'Elegance that it wi ...
- Ford Rolls Cars In Europe, Trucks In U.S.
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
Kelley Blue Book said in its second-quarter "2009 Brand Watch" study, detaili ...
- Toyota Gets Word Out Early On '10 Lexus HS 250h
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
It will be Toyota's seventh hybrid vehicle when it goes on sa ...
- Toyota Pushing Third-Gen Prius As A Mainstream Vehicle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
The third-generation Prius that's rolling out in the U.S. is not ju ...
- Ford Takes Fiesta On The Road For Test-Drives
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
"We have made experiential marketing an important part of our communications pla ...
- Nissan Plans Electric Car By Next Year
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
Nissan says it could sell an electric car as soon as fa ...
- Nissan Goes Mobile For Cube Launch
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2009
Robert Brown, senior manager, Nissan Marketing Communications, says the Cube Mobile H ...
- Ford Re-Focusing Its Efforts On Small Cars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
Ford today will detail plans to convert its Michigan truck plant in ...
- Dealers Association on Pontiac's Demise
Marketing Daily, - Tuesday, April 28, 2009
The National Automobile Dealers Association is voicing its displeasure about the phase-o ...
- Kia Soul To Be Painted At 'Adult Swim'
Marketing Daily, - Tuesday, April 28, 2009
Kia's Soul will get painted at "Adult Swim Presents: Kia Soul/Hense," ...
- GM To Focus On Four 'Keeper' Brands
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
"The objective is not to survive but to develop a plan ...
- General Motors To Cut 21,000 Jobs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 27, 2009
...
- Mini Plans Big Events For Golden Milestone
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
The weekend event will have Mini Coopers, motorsports, entertainment an exhibition ...