- Pioneer Strategy Fits Audio Product To Buyer
Marketing Daily, Aaron Baar - Monday, January 18, 2010
Pioneer Electronics is looking to take some of the guesswork out ...
- They'll Have Fun, Fun, Fun ('Til Daddy Takes The Hybrid Away)
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 22, 2009
The key to wide public acceptance of more expensive plug-in and electr ...
- Ford Readies C-Max To Fill 'White Space'
Marketing Daily, Karl Greenberg - Friday, September 18, 2009
The car, a mix of wagon and minivan qualities, has as i ...
- Kia Rides Soul Train Across Country
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
Kia is bringing the new Soul crossover to 10 cities as pa ...
- Hyundai Has Come A Long Way From 'The Brink Of Oblivion'
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
Hyundai's marketing has been very convincing in two ways, writes Helen Coste ...
- Kerri Martin Named CMO Of Electric-Car Maker Coda
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
Kerri Martin, who attracted a lot of attention in the marketing departmen ...
- Hyundai To Bow Another Premium Car In U.S.
Marketing Daily, - Wednesday, August 12, 2009
Hyundai announced at this week's Pebble Beach Concours d'Elegance that it wi ...
- Ford Rolls Cars In Europe, Trucks In U.S.
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
Kelley Blue Book said in its second-quarter "2009 Brand Watch" study, detaili ...
- Toyota Gets Word Out Early On '10 Lexus HS 250h
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
It will be Toyota's seventh hybrid vehicle when it goes on sa ...
- Toyota Pushing Third-Gen Prius As A Mainstream Vehicle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
The third-generation Prius that's rolling out in the U.S. is not ju ...
- Ford Takes Fiesta On The Road For Test-Drives
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
"We have made experiential marketing an important part of our communications pla ...
- Nissan Plans Electric Car By Next Year
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
Nissan says it could sell an electric car as soon as fa ...
- Nissan Goes Mobile For Cube Launch
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2009
Robert Brown, senior manager, Nissan Marketing Communications, says the Cube Mobile H ...
- Ford Re-Focusing Its Efforts On Small Cars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
Ford today will detail plans to convert its Michigan truck plant in ...
- Dealers Association on Pontiac's Demise
Marketing Daily, - Tuesday, April 28, 2009
The National Automobile Dealers Association is voicing its displeasure about the phase-o ...
- Kia Soul To Be Painted At 'Adult Swim'
Marketing Daily, - Tuesday, April 28, 2009
Kia's Soul will get painted at "Adult Swim Presents: Kia Soul/Hense," ...
- GM To Focus On Four 'Keeper' Brands
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
"The objective is not to survive but to develop a plan ...
- General Motors To Cut 21,000 Jobs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 27, 2009
...
- Mini Plans Big Events For Golden Milestone
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
The weekend event will have Mini Coopers, motorsports, entertainment an exhibition ...
- Report: GM Will Suspend Operations At 15 Plants For 9 Weeks
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
General Motors plans to essentially quit making cars and trucks in Nor ...
- Porsche: Test Drives Work Better Than Hood Cash
Marketing Daily, - Wednesday, April 22, 2009
Porsche says eschewing discounts and offering test drives instead has worked ...