- Ted Turner Wants To Reclaim His TV Past
MediaDailyNews, David Goetzl - Thursday, October 15, 2009
Ted Turner, a former vice chairman, would like to return to Ti ...
- Big Apple Is 'Where The Wild Things Are'
Marketing Daily, Karl Greenberg - Wednesday, October 14, 2009
Karen Sortito, the former head of promotions for MGM, Fox and Paramou ...
- 7Up Enlists Downbeat Celebs For Marketing Push
Marketing Daily, Karlene Lukovitz - Monday, October 12, 2009
"In recent consumer research, our consumers told us that only 7Up giv ...
- Mike Rowe Doing Tidy Job For Ford Trucks
Marketing Daily, Karl Greenberg - Monday, October 12, 2009
Ford's Eric Peterson says the effort has been a boon for For ...
- Beckham Launching Own Line As Ronaldo Replaces Him At Armani
Around the Net In Brand Marketing, Thom Forbes - Monday, October 12, 2009
Emporio Armani has signed celebrity soccer player Cristiano Ronaldo to take Dav ...
- Armani Boots Beckham, Taps Ronaldo
Marketing Daily, - Friday, October 9, 2009
Giorgio Armani has reportedly tapped the 24-year-old to model Emporio Armani's Men ...
- Emmis Radio Revs Down 26.5%
MediaDailyNews, Erik Sass - Friday, October 9, 2009
The latest earnings statement from Emmis Communications heralds another bad quarter f ...
- Armstrong Rides Into Michelob Endorsement
MediaDailyNews, Wayne Friedman - Wednesday, October 7, 2009
Seven-time Tour de France cycling champion Lance Armstrong has signed up ...
- Lance Armstrong Peddling Anheuser-Busch's Michelob Ultra
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Michelob Ultra has signed a three-year deal with Lance Armstrong to beco ...
- How Letterman Could Lose
Around the Net In Media, Joan Voight - Sunday, October 4, 2009
It is the yet-to-emerge details that will determine just how ugly Dav ...
- Not So Fast! Nike Denies Deal With Vick
Marketing Daily, - Thursday, October 1, 2009
ESPN and other news outlets are reporting that Nike is denying a ...
- Subway Goes Wide, Deep With NBC Deal
Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust, tells Marketi ...
- Agent: Michael Vick Re-signs With Nike
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
...
- Why Kobe Holds The Cards In New Marketing Deal
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Kobe Bryant has signed an exclusive deal to become the face o ...
- H&M Breaks Out Designer Undies, Inks Sonia Rykiel
Marketing Daily, Sarah Mahoney - Monday, September 28, 2009
The Sonia Rykiel 2009 holiday line is scheduled to arrive in 1,5 ...
- Aguilera Teams With Yum For World Hunger Relief
Marketing Daily, Karlene Lukovitz - Thursday, September 24, 2009
The private-sector campaign, which raises awareness, volunteerism and funds for the Unit ...
- Abercrombie Sues Beyoncé Over Fragrance Name
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
...
- Unilever's Suave Taps Into Emmy Awards
Marketing Daily, - Wednesday, September 16, 2009
Unilever's Suave Professionals brand has tapped actress Kate Walsh of ABC's "Priva ...
- New York Toyota Dealers Re-Up Manning For Second Year
Marketing Daily, - Tuesday, September 8, 2009
New York Giants Quarterback Eli Manning this month stars in regional dealer-gro ...
- LG Promo Gives Teens Chance To 'Get FameUs'
Marketing Daily, Aaron Baar - Tuesday, September 8, 2009
"What we're playing off of is the social media phenomenon like t ...
- Kmart, Nickelodeon Partner For 'Be A Schoolebrity'
Marketing Daily, Tanya Gazdik - Friday, September 4, 2009
Seventeen-year-old actress and singer Jennette McCurdy is the celebrity behind the retailer ...
- Veteran Ad Exec Says 'Mad Men' Really Were About Sex, Booze
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
If you weren't there and want to know more, read Bruce Horovit ...
- Dum Dum Pops Entice Teen Celebs
Marketing Daily, - Saturday, August 22, 2009
Spangler Candy, maker of Dum Dum Pops and Saf-T-Pops, attended the celebri ...
- Favre Should Add Extra Bang To Wrangler Effort
Marketing Daily, Sarah Mahoney - Saturday, August 22, 2009
"We didn't know Brett's career plans when shooting the commercials, but ...
- 'No Shirt, No Shoes' Singer Launches Clothing Line
Marketing Daily, Sarah Mahoney - Friday, August 21, 2009
The official kick-off for the line happens Sept. 1, when the count ...
- Decisions, Decisions
Marketing Daily, Aaron Baar - Wednesday, August 19, 2009
Now, I ask you, ladies and gentlemen of the marketing jury: H ...
- Mr. Big Wears Biotherm Homme
Marketing Daily, - Friday, August 14, 2009
Biotherm Homme has tapped Chris Noth as a spokesperson for North Americ ...
- Pinning Down Some Entertainment Marketing Efforts With TV Wrestling
TV Watch, Wayne Friedman - Monday, August 17, 2009
Entertainment marketers have always looked to expand the promotional boundaries for touti ...
- Danica Patrick Will Take Fans For An Indy Ride For AirTran
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
...
- Jackson Deals Could Net Tens Of Millions
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
A lawyer for the administrators of Michael Jackson's estate expects such even ...