- Jackson's Gone, But Media, Marketing Frenzy Has Just Begun
MediaDailyNews, Karl Greenberg - Friday, June 26, 2009
Michael Jackson's musical legacy is huge. But the real frenzy that wi ...
- Jackson, Fawcett, McMahon Leave A Legacy Of Commercial Work
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
Theresa Howard points out that Michael Jackson, Farrah Fawcett and Ed McMah ...
- Lexus Returns For More 'Web Therapy' Sessions
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
A company manager says that product placement is subtle. "Our goal ...
- O'Donnell Lands Talk Show On Sirius XM
MediaDailyNews, Fern Siegel - Thursday, June 25, 2009
Rosie O'Donnell has tried TV and magazines. The next venture for t ...
- Supermodel Bar Refaeli Will Introduce Garnier Fructis Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 25, 2009
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- Queen Latifah Launches Signature Scent
Marketing Daily, Sarah Mahoney - Friday, June 19, 2009
Print ads -- featuring the Academy Award winner in an opulent dini ...
- Avon To Debut Reese Witherspoon Fragrance
Marketing Daily, Sarah Mahoney - Friday, June 12, 2009
The launch comes at an important time, with sales of beauty produc ...
- Just An Online Minute... Beaker Seriously Injured At The 13th Annual Webby Awards
Just An Online Minute, Kelly Samardak - Tuesday, June 9, 2009
As I'm writing this, the skies have opened up and it's pouri ...
- New Twitter Service Offers Paid Tweets
Around the Net In Online Marketing, Ross Fadner - Monday, June 8, 2009
83 Degrees is launching a new service called Super Chirp that le ...
- Walmart To Launch Miley Cyrus & Max Azria Line
Marketing Daily, - Thursday, June 4, 2009
Walmart says it will launch Miley Cyrus & Max Azria, a n ...
- Report: Wal-Mart Teaming With Miley Cyrus, Max Azria
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 3, 2009
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- Selena Gomez Teams Up With Borden To Give Milk A Fresh Face
Around the Net In Brand Marketing, - Thursday, May 28, 2009
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- Skype Gets The Oprah Treatment
Around the Net In Brand Marketing, - Friday, May 22, 2009
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- Boost Mobile Adds Star Power To 'Unwronged'
Marketing Daily, Aaron Baar - Thursday, May 21, 2009
IndyCar driver Danica Patrick will appear in two commercials, with the fir ...
- BMW Motorcycles Preps Push For R 1200 GS
Marketing Daily, - Tuesday, May 19, 2009
BMW's motorcycle division is preparing a national campaign for its flagship bik ...
- American Apparel, Woody Allen Settle Lawsuit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 19, 2009
American Apparel will pay Woody Allen $5 million for using an ima ...
- A Celebrity Patient's Backing Turns Sour for Drug Company
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 14, 2009
Shirley S. Wang weaves a cautionary tale of how product endorsements c ...
- KFC Burned By Grilled Chicken Rollout
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
KFC's grilled-chicken launch managed to strain relationships with three core constituents ...
- Tempting And Tempestuous: Oprah, Free Chicken Offer
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
"The combination of free food and Oprah is a tsunami," says cris ...
- Target Signs Anna Sui
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
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- LG Inks Heidi Klum For Fashionista Approach
Marketing Daily, Aaron Baar - Thursday, April 23, 2009
To highlight Klum's designs -- and consumers' ability to create their o ...