American Apparel will pay Woody Allen $5 million for using an image of the writer/director/actor dressed as a Hasidic Jew. Allen had sued for $10 in damages for unauthorized use of the image in an ad
The settlement was announced in U.S. District Court in Manhattan, where Allen filed suit last year. It generated publicity for the trendy Los Angeles-based clothing company,
Nicholas Casey points out, which has cultivated a rep for provocative advertising.
Allen said he hoped the large settlement would discourage other advertisers from "doing this type of
thing to myself and others"; the unrepentant American Apparel attorney says the retailer wanted to go to trial on First Amendment principles but its insurance company made it settle.
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