- Al Pacino's First Brand Endorsement: Australia's Vittoria Coffee
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
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- Discovery Taps Vitale To Lead Marketing For Oprah Net
MediaDailyNews, David Goetzl - Friday, July 16, 2010
After bringing in outsiders and enduring a series of rotating execs, Discove ...
- Oprah Biopic Based On Kitty Kelley's Book
Around the Net In Media, Fern Siegel - Tuesday, July 13, 2010
Oprah Winfrey's quarter-century run on daytime TV may be accompanied by ...
- Landon Donovan: The Road To Armstrong Goes Through Hamm
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
U.S. soccer star Landon Donovan is doing okay, as far as endorsemen ...
- Green Debates Target Younger Folk For Lexus
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
Lexus' Andrea Lim says the stylized focus of the efforts, with ...
- Larry King Signs On With Original Brooklyn Water Bagel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
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- Cooper is 'Happy at CNN,' Mad at Internet
Around the Net In Media, Fern Siegel - Monday, July 5, 2010
TVNewser obtained an email Cooper sent to the staff of his sh ...
- Staples Enlists Celebs For Back-To-School
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2010
The effort, from Alloy's AMP Agency and Alloy Digital, kicks off Ju ...
- Does Coke Know Something About LeBron That We Don't?
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
Barry Janoff reports the beverage giant has launched a sweepstakes with i ...
- Material Girl, Daughter Selling Material At Macy's
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
Macy's is banking on Madonna and child bringing in teenagers on ...
- Larry King Ends Talk Show After 25 Years
Around the Net In Media, Fern Siegel - Wednesday, June 30, 2010
Larry King, who has interviewed presidents and Hollywood royalty on CNN f ...
- Nissan, Lance Armstrong Ride Hand-In-Hand
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
The effort for the car, which goes on sale in late fal ...
- Subway Sponsors Little League Charity Tour
Marketing Daily, - Tuesday, June 22, 2010
During the tour, baseballs designed by Little Leaguers are autographed by celebritie ...
- Nike Swings Corporate Deal With McEnroe
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
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- Just An Online Minute... An Astronaut And A Sex Doctor Walk Into NASDAQ...
Just An Online Minute, Kelly Samardak - Tuesday, June 22, 2010
Imagine you're a hard-working actor living in a rattrap apartment in N ...
- Sony Leverages 'Big Gun' Celebs For 3D Sets
Marketing Daily, Aaron Baar - Monday, June 21, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing ass ...
- Hulk Hogan Teams Up With Loan Company
Marketing Daily, Tanya Gazdik - Saturday, June 19, 2010
Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity sin ...
- Pampers Pays Homage To Father's Day
Marketing Daily, - Friday, June 18, 2010
Replete with a stroller valet, diaper dugout, VIB ("Very Important Baby") pl ...
- Just An Online Minute... HGTV Wines And Designs To The Nines Rain Or... Shines
Just An Online Minute, Kelly Samardak - Thursday, June 17, 2010
What?! Within a matter of weeks I get to cover another par ...
- Latisse Enlists Celebs To Support Make-A-Wish
Marketing Daily, Tanya Gazdik - Wednesday, June 16, 2010
Inspired by the tradition of blowing on a fallen eyelash to ma ...
- Alicia Keys Clone Hunt
Marketing Daily, Steve Lundin - Tuesday, June 15, 2010
Given a choice of potential role model types, Lady Gaga's army ...
- TBS: Pitches Conan For Emmy Pre-Debut
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
TBS has found a new way market a TV show: Pitch ...
- Betty White Says Snickers Spot Goosed Her Career
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
Andrew Hampp conducts an amusing interview with octogenarian Betty White, who credi ...
- Beckham Meets Obi-Wan In Adidas Star Wars Ad
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
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- Licensing Life Line: Celebs, Retailers Rejoice
Marketing Daily, Michael Stone - Monday, June 7, 2010
There are a few universal rules that need to be followed f ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- Chicagoland Speedway Wants To Land LeBron James
Marketing Daily, - Thursday, June 3, 2010
What will James get in return? Rust writes, "You will be giv ...
- Gretzky Signed For Wii Hockey Game
Marketing Daily, - Wednesday, June 2, 2010
In addition, NHL Slapshot will also include a new hockey stick controll ...
- Hulk Hogan Stars In Debt-Reduction Spots
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 1, 2010
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- Kraft Also Active On Mayo Front; Launches Sandwich Shop Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
Kraft is using celebrities to target women 35 to 54 who a ...