- AOL Pushes 'Ellen' Across Site
MediaDailyNews, Wayne Friedman - Tuesday, September 7, 2010
For the start of its eighth season, Time Warner's syndicated TV "T ...
- Aetna Enlists KitchenAid, Lowe's For 'Food Fight'
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2010
The initiative, from G2 USA, includes an online recipe contest, live cooko ...
- Harman, Quincy Jones Team On Headphone Line
Marketing Daily, - Thursday, September 2, 2010
A share of the proceeds from each set of headphones sold wi ...
- O'Brien Keeps TV Simple: 'Conan'
MediaDailyNews, Wayne Friedman - Wednesday, September 1, 2010
Let the late-night talk-show marketing begin: TBS has figured out a na ...
- Chinese Lingerie Brand Uses Princess Di Lookalike In Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
...
- P&G Insures Troy Polamalu's $1 Million Curls
Marketing Daily, Sarah Mahoney - Tuesday, August 31, 2010
The insurance policy (from Lloyd's of London) and site are just t ...
- Lindt Ads Serve Up Tennis Star Federer
Marketing Daily, Karlene Lukovitz - Monday, August 30, 2010
The 30-second spot, initially airing in a two-week national flight corresponding wi ...
- 'Mad Men' Actress Stars In London Fog Campaign
Marketing Daily, - Wednesday, August 25, 2010
Hendricks, who plays Joan Holloway and was recently named "Best-Looking Woman ...
- Tiger Woods' Clothing Line Also In A Slump
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
The one thing Tiger Woods' most ardent fans really won't tolerate? Losin ...
- Brand Affinity Raises $20M, Expands Celeb Roster
Online Media Daily, Gavin O'Malley - Tuesday, August 24, 2010
Brand Affinity Technologies -- which specializes in teaming up pro athletes wi ...
- 'Colbert' Salutes Troops In Sept. Shows
MediaDailyNews, David Goetzl - Friday, August 20, 2010
Comedy Central wisecracker Stephen Colbert will offer tribute shows next month ...
- Hallmark Launches Major 'Martha' Marketing Push
MediaDailyNews, Fern Siegel - Wednesday, August 18, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- Aflac Continues 'Know Quack,' Now With Guy Fieri
Marketing Daily, Nina Lentini - Monday, August 16, 2010
Jeff Charney, Aflac SVP and CMO, tells Marketing Daily that Fieri w ...
- Former WNBC Chief O'Brien to CNBC
Around the Net In Media, Fern Siegel - Monday, August 16, 2010
Former WNBC New York president/GM Tom O'Brien has been named chief reven ...
- Oprah Airs 'Oprah,' Discovery Ups OWN Funding
MediaDailyNews, David Goetzl - Friday, August 13, 2010
Oprah Winfrey has been allowing cameras to catch her with her ha ...
- JLo Out As 'Idol' Judge
Around the Net In Media, Fern Siegel - Thursday, August 12, 2010
Jennifer Lopez won't be a judge on "American Idol," says a well-plac ...
- Alex Bogusky Post-Agency
Around the Net In Media, Fern Siegel - Monday, August 9, 2010
Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-centu ...
- Rosie Gets Talk Show On Oprah Net
Around the Net In Media, Fern Siegel - Thursday, August 5, 2010
Rosie O'Donnell will make her return to daytime television on OWN: T ...
- TBS Late-Night Worries: 'Lopez' Slips, 'Conan' Must Score
MediaDailyNews, Wayne Friedman - Thursday, August 5, 2010
Conan O'Brien has his work cut out on TBS -- especially wh ...
- Turner Gets Broadcast Bucks For 'Conan'
MediaDailyNews, Wayne Friedman - Wednesday, August 4, 2010
Turner Broadcasting's TBS is getting some deals close to -- or ...
- Madonna Shoots Material Girl For Macy's
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
...
- Jordan Gets Comfortable With Hanes (Again)
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
...
- 'Material Girl' Officially Unveils New Ads
Marketing Daily, - Wednesday, July 28, 2010
Ads are breaking in such magazines as Teen Vogue, Seventeen, Nylon a ...
- Oprah Net Produces Docs With Celebs
Around the Net In Media, Fern Siegel - Tuesday, July 27, 2010
The Oprah Winfrey Network is producing original documentaries with Hollywood stars Jul ...
- Study: Woods Unlikely To Recover As Endorser
Marketing Daily, Aaron Baar - Tuesday, July 27, 2010
"The real question was, 'How far had he fallen?'," Steven Levitt, preside ...
- Couric's Future At CBS Questioned
Around the Net In Media, Fern Siegel - Thursday, July 22, 2010
Though her reported $15 million annual contract is not up until ne ...
- Despite Off-Course Woes, Woods Wins In Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
Even after losing about $20 million worth of deals, Tiger Woods remai ...
- Jennifer Aniston Joins Celebrity Scent Brigade With U.K. Launch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
...
- EA Sports Campaign Taps Football Stars, Fans
Marketing Daily, Aaron Baar - Tuesday, July 20, 2010
To launch the 11th iteration of its NCAA Football game, EA Spor ...
- Al Pacino's First Brand Endorsement: Australia's Vittoria Coffee
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
...