Gillette Shaving Derek Jeter's Face Again And Again

  • February 23, 2011
Gillette is staging a giant virtual shaving exposition in Soho in New York. The company erected a giant billboard featuring a likeness of Derek Jeter's face in profile with a stubble.

The billboard gets refreshed daily to reflect a shave prep, the shave, and then his clean shaven face. The three-day cycle will be repeated through March 6 as part of the company's efforts to tout Gillette's grooming regimen as an "Everyday masterpiece."

The billboard was conceived by BBDO New York, AOR for Gillette.  

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