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Celebrities Are Actually Good For Ads

In spite of the foibles, drama and tragi-comedy sideshow that is always a part of the celebrity circus, a new study suggests that print ads using a celebrity endorser produced a 9.4% higher consumer readership than ads without. The Survey of the American Consumer from Starch Advertising Research also found that print ads with an entertainment celebrity garnered 15.1% more readers than those without.

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