NPD: Celebrities Help Sell Headphones

February 28, 2011

Celebrity endorsements have become an important selling tool for headphones, according to The NPD Group. According to the research company's new study Headphones: Ownership and Application, nearly 30% of consumers say a celebrity endorsement is extremely or very important when deciding which headphones to buy. Not surprisingly, music artist endorsements ranked the highest among consumers purchasing headphones for under $20 or over $100.

Also perhaps not surprising: the biggest consumers of headphones are teenagers. While the average consumer buys new headphones every 14 months, 41% of 13- to-17-year-olds bought new headphones within the past three months, and are twice as likely to say they plan to purchase a new set within the next year.

celebrity, electronics, retail

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