- Taylor Swift Signs Deal With Elizabeth Arden
Marketing Daily, - Tuesday, November 2, 2010
Singer Taylor Swift isn't just dominating fashion magazine covers these days, she ...
- Martha Stewart Unveils Cookies App
MediaDailyNews, - Monday, November 1, 2010
Martha Stewart Living Omnimedia has announced that the Martha Stewart Makes Cooki ...
- Oprah's Network Promotes Launch Lineup
MediaDailyNews, Fern Siegel - Monday, November 1, 2010
Oprah launches her new network Jan. 1. Audiences can sample what OW ...
- A Forthright Q&A With Subway CMO Tony Pace
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
Barry Janoff sat down with Subway CMO Tony Pace in one ...
- Nike, LeBron James Address 'Controversy Head-On'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
In a move that was controversial in some quarters -- notably tho ...
- Cuervo Promotes Games With Spitzer, MLB
Marketing Daily, Karlene Lukovitz - Monday, October 25, 2010
"While it is Halloween weekend and we expect most people to co ...
- Final Buzzer Sounds For Starbucks, Magic Johnson Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, October 22, 2010
Starbucks has taken full ownership of Urban Coffee Opportunities, a rare 50/ ...
- First Lady Lifts Fashions Brands She Wears
Around the Net In Brand Marketing, Thom Forbes - Friday, October 22, 2010
New York University finance professor David Yermack calculates that Michelle Obama creat ...
- DeGeneres Signs Multiyear Deal With Warner Bros. TV
Around the Net In Media, Fern Siegel - Wednesday, October 20, 2010
Under her new deal with Warner Bros. TV, DeGeneres and her ...
- Skechers Adds Malone, Abdul-Jabbar To Lineup
Marketing Daily, - Wednesday, October 20, 2010
The Manhattan Beach, Calif.-based shoe marketer says the ads are part ...
- MLB On A Mission With Steve Nash, Serena Williams, Mia Hamm
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
Baseball has signed a deal with Mission skincare products, whose co-founders a ...
- Keith Urban Teams With Target
Around the Net In Brand Marketing, Thom Forbes - Friday, October 15, 2010
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- Guinness Recruits Retired Jocks For Major U.S. Thrust
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
Diageo's Guinness unit is introducing two versions of its Irish stout ...
- Rihanna Joins 'So Kodak' Campaign For EasyShare Cameras
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
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- Lady Gaga Flight-Dance Video Wins Publicity For Cebu Air IPO
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
Flight attendants for Philippines carrier Cebu Air dance to the beat ...
- Bozeman-made Guitar Commemorates Lennon
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
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- Hallmark Cards, Paris Hilton Settle 'That's Hot' Lawsuit
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
...
- Can Dr. J Help Converse Connect With Consumers?
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
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- Armani And His Lady G: A Match Of Timeless Style
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
How, at age 76, do you get people going gaga over yo ...
- Celebrity Endorsements: Rewards Still Outweigh Risks
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Dean Crutchfield, chief engagement officer at brand experience agency Method, asks wheth ...
- Forbes: Zuck Already Richer Than Jobs
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 23, 2010
Just 5 years after dropping out of Harvard to found Facebook, Ma ...
- JLo, Tyler Confirmed As 'Idol' Judges
MediaDailyNews, Wayne Friedman - Wednesday, September 22, 2010
Confirming the worst-kept recent secret in the entertainment world, singers Jennifer Lop ...
- Eli Manning QBs Oreo Push With Shaq, But Where Are Others?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Oreo's Double Stuf Racing League now has a roster that stars El ...
- Top 10 Oddball Celebrity-Branded Products
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
When I first saw this list, it was indeed so oddball th ...
- Newman's Own Lets Food 'Speak for Itself'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
In its first major effort since the death of its namesake ...
- Oprah Sending Audience Of 300 To Australia
Around the Net In Media, Fern Siegel - Monday, September 13, 2010
Oprah Winfrey kicked off her 25th and final season of "The Opr ...
- Motorola Debuts Defy Phone on 'Oprah'
Marketing Daily, - Monday, September 13, 2010
The new phone, which will be available through the T-Mobile network, includ ...
- Hasbro Lines Up YouTube Stars For Smackdown
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2010
To market its new "Trivial Pursuit: Bet You Know It" game, Hasb ...
- EA Enlists Wayne Gretzky To Sell 'NHL Slapshot'
Marketing Daily, Aaron Baar - Tuesday, September 7, 2010
The company and the agency are deepening the connection to the gam ...
- Heidi Klum Launches Line With New Balance
Marketing Daily, - Tuesday, September 7, 2010
The ad campaign, which includes print and viral components, features Klum ...