- Study: Celebs (Except Oprah) Ineffective In Ads
Marketing Daily, Tanya Gazdik - Thursday, January 13, 2011
The takeaway for marketers is to "think twice," says Peter Daboll, C ...
- Wayne Gretzky, Kim Kardashian To Pitch For Skecher USA
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Wayne Gretzky, the Pro Hockey Hall of Famer and record holder, ...
- The Ted Williams Story For Marketers
Marketing Daily, Karl Greenberg - Friday, January 7, 2011
"We need to be flexible and nimble when stories pop up. Kra ...
- Gillette Reloads Young Guns For 2011
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 4, 2011
Gillette ended its marketing partnership with Tiger Woods as well as Thier ...
- Oprah Net Launches, Critics Respond
Around the Net In Media, Fern Siegel - Monday, January 3, 2011
Oprah Winfrey launched her new cable channel at noon Saturday. So wh ...
- Larry King Goes Out On Top
MediaDailyNews, Wayne Friedman - Friday, December 17, 2010
On the last night of its 25-year run, "Larry King Live," whi ...
- Would You Buy A Car From Michael Vick?
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
Well? Would you? ...
- Some Cable Operators Resist Oprah Net Fees
Around the Net In Media, Fern Siegel - Monday, December 13, 2010
OWN, Oprah Winfrey network, which Oprah's holding company Harpo will own joint ...
- Time's Top 10 of Everything
Around the Net In Media, Fern Siegel - Friday, December 10, 2010
From the top 10 comebacks -- think Eliot Spitzer, who went fr ...
- Howard Stern Reups With Sirius
MediaDailyNews, Erik Sass - Thursday, December 9, 2010
After weeks of hemming and hawing, Sirius XM and Howard Stern ha ...
- Howard Stern Rumored To Move To iTunes
Around the Net In Media, Fern Siegel - Monday, December 6, 2010
Shock jock Howard Stern's contract with Sirius/XM ends this year -- a ...
- L'Oreal Signs Jennifer Lopez To Ambassador List
Marketing Daily, - Monday, December 6, 2010
Lopez joins a long list of "Because You're Worth It" spokespeople, includi ...
- Vick Proves Yet Again That Sports Fans Have Memories Like Goldfish
Marketing: Sports, Darren Marshall - Tuesday, December 7, 2010
How many times over the past few years have we seen athlet ...
- Amway Signs Kurt Warner To Multi-Year Deal
Marketing Daily, - Friday, December 3, 2010
The agreement marks the first time in the 76-year history of Nutrili ...
- Study Finds Silver Lining In Nike's Decision To Stand By Tiger Woods
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
Although the sex scandal created by the golfer hurt his own abili ...
- Karl Lagerfeld Arrives At New York's Herald Square
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
The haute designer has a contract with Chanel and has extended h ...
- Patriots' Tom Brady Gets A Shot At Ugg
Marketing Daily, Karl Greenberg - Tuesday, November 30, 2010
A spokesperson for Ugg says the company went after Tom Brady. " ...
- Jared Loses Ground In 6 Of 8 Categories, But That's Okay
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Jared Fogle's brand showed an uptick in awareness after he committed ...
- Kim Kardashian, Inc.: Her Brand Grows And Fans Flock
Around the Net In Brand Marketing, Thom Forbes - Friday, November 19, 2010
We didn't see this story until after our deadline yesterday but mu ...
- Misty-Eyed Fans Catch Keith Urban On Amtrak
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 17, 2010
Grammy Award winner and country music superstar Keith Urban is riding t ...
- La-Z-Boy Taps Brooke Shields For Ad Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 16, 2010
Via Santa Monica-based RPA -- which became AOR in 2007 -- ...
- Card for a Card: AmEx Hires Conan
Around the Net In Media, Fern Siegel - Monday, November 15, 2010
In an effort to tap into the buzz surrounding Conan O'Brien's retu ...
- 'Conan' Dips, But Competitive With Rivals
MediaDailyNews, Wayne Friedman - Wednesday, November 10, 2010
Day Two of Conan O'Brien's return to the late-night airwaves witnessed 1 ...
- 'Conan' TBS Premiere Is Red-Hot
MediaDailyNews, Wayne Friedman - Tuesday, November 9, 2010
Day One of the TBS Conan O'Brien era astounded -- with b ...
- Under Armour Signs Tom Brady To Multi-Year Deal
Marketing Daily, - Monday, November 8, 2010
The three-time Super Bowl champion will appear in various in-store and advertisi ...
- First Advertisers on 'Conan' Revealed
Around the Net In Media, Fern Siegel - Sunday, November 7, 2010
Conan O'Brien's new cable show, Conan, doesn't debut until Nov. 8, b ...
- Stern Stuff: Shock Jock May Leave Sirius XM
MediaDailyNews, Erik Sass - Friday, November 5, 2010
The future of the Howard Stern-Sirius partnership is in doubt, as ...
- United Airlines Unveils Oprah Winfrey Plane
Marketing Daily, Tanya Gazdik - Thursday, November 4, 2010
In conjunction with the unveiling of plane, United is launching the "Milli ...
- Final Tally For 'Sanity' Rally: 215,000
Around the Net In Media, Fern Siegel - Tuesday, November 2, 2010
"The success or failure of a rally is judged by only t ...
- Wonderful Pistachios Goes For The Twitter Crowd
Marketing Daily, Karlene Lukovitz - Tuesday, November 2, 2010
Most of the new campaign executions rely on what the marketer ter ...