Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign to date for footwear.
The "Footsteps" campaign comprises television, online, print and social
media, and features shots of jocks like Heisman winner Cam Newton, and New England Patriots quarterback Tom Brady in training.
"Do you hear footsteps?" whispers Ray Lewis, the
Baltimore Ravens linebacker, who narrates the 30-second spot, "or are they hearing yours?"
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