- Denny's, Electus 'Always Open' For Business
MediaDailyNews, Wayne Friedman - Monday, March 7, 2011
Moving further into original Web TV entertainment, Ben Silverman's Electus studio h ...
- Celebs In Ads Bump Awareness; Entertainers Top Jocks
Research Brief, Jack Loechner - Tuesday, March 8, 2011
According to a new analysis from Starch Advertising Research, the use ...
- Tarnished Sheen: SiriusXM Bows Tiger Blood Radio
MediaDailyNews, Erik Sass - Friday, March 4, 2011
Friday brought good news for the millions of Americans frustrated by t ...
- Rihanna To Help Beiersdorf Mark Nivea Centennial
Marketing Daily, Nina Lentini - Thursday, March 3, 2011
The multi-market digital and on-site activations will include Nivea's sponsorship of Rihanna ...
- Princess Cruises Celebrates Gavin MacLeod's 80th
Marketing Daily, - Thursday, March 3, 2011
Princess Cruises honored actor Gavin MacLeod, from the long-running TV show "T ...
- The Charlie Sheen Show, An 'Epic' PR Contest
Marketing Daily, Vanessa Horwell - Thursday, March 3, 2011
Is life imitating art, or the other way around? ...
- For Sheen, Twitter Popularity Parallels Descent into Madness
The Social Graf, Erik Sass - Thursday, March 3, 2011
This week brought the news that celebrated self-celebrator Charlie Sheen has s ...
- NPD: Celebrities Help Sell Headphones
Marketing Daily, - Monday, February 28, 2011
Celebrity endorsements have become an important selling tool for headphones, according ...
- Celebrities Are Actually Good For Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
In spite of the foibles, drama and tragi-comedy sideshow that is alwa ...
- Snoop Dogg Adds G's In Samsung Promotion
Marketing Daily, Aaron Baar - Wednesday, February 23, 2011
"Snoop is a direct bull's-eye hit for our core customer target," B ...
- Gillette Shaving Derek Jeter's Face Again And Again
Marketing Daily, - Wednesday, February 23, 2011
Gillette is staging a giant virtual shaving exposition in Soho in N ...
- Abdul-Jabbar Joins Shatner In New Priceline Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 15, 2011
Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting t ...
- In Late-Night Talk Battle, 'Leno' Wins
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
About halfway through the season, NBC's late-night moves are still moving ...
- Sponsors Activate Around NBA All-Stars Game
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
The National Basketball League might have to beg LAX for a n ...
- Brand Olbermann Lands At Current TV
MediaDailyNews, Wayne Friedman - Tuesday, February 8, 2011
Looking to put a recognizable news face on its growing news networ ...
- Building The Oprah Brand On Her OWN
MediaDailyNews, Howard Belk - Monday, February 7, 2011
As hard as it is to believe, people have sharply conflicting vie ...
- BAT Unveils Social Endorsement Platform, Former NBA Star Salley Explains Why He Goes To Bat
Online Media Daily, Joe Mandese - Monday, January 31, 2011
Brand Affinity Technologies (BAT), a company that uses data and technology ...
- Nielsen: Williams, White, Bradshaw Top Endorsers
Marketing Daily, Karl Greenberg - Friday, January 28, 2011
Sports are a good way to reach affluent consumers, according to Nielsen ...
- Ad.ly Adds Facebook, Completes Beta On Alpha Network
Online Media Daily, Joe Mandese - Monday, January 31, 2011
Ad.ly, a marketing platform that matches brands with celebrity endorsers on soci ...
- Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of a ...
- CBS Helps Enable Charlie Sheen's Bad Boy Behavior
TVBlog, David Goetzl - Friday, January 28, 2011
The NBC morning show asked Friday at what point CBS becomes ...
- Celebrities In Super Bowl Ads? Snore
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Celebrities in ads are great ... for the celebrities. Use a cu ...
- Regis Is Leaving Daytime, Not Show Biz
MediaDailyNews, David Goetzl - Wednesday, January 26, 2011
Regis Philbin said he made a mistake when he announced that ...
- Olbermann's Exit May Cost MSNBC Ad Revs
MediaDailyNews, Wayne Friedman - Monday, January 24, 2011
MSNBC might feel a little pinch from advertisers now that Keith Olbermann ...
- Believe, LeBron James Shoot Online Animated Show
MediaDailyNews, David Goetzl - Friday, January 21, 2011
Believe Entertainment Group and LeBron James' company Spring Hill Productions are launchi ...
- Oreo Double Stuf, Sports Stars Flash Boston, L.A.
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
In one of many efforts designed to generate maximum awareness and engageme ...
- America: Take Another Look At Joan Rivers
TVBlog, David Goetzl - Thursday, January 20, 2011
Dear America: hold on, don't let her go. She's nearly 78. You' ...
- TV Veteran Regis Philbin To Retire
MediaDailyNews, David Goetzl - Tuesday, January 18, 2011
Talk-show veteran Regis Philbin, who also became the subject of national reno ...
- Sean Combs To Host Dallas Super Bowl Party
Marketing Daily, - Monday, January 17, 2011
Sean "Diddy" Combs will host the Capital A Entertainment Super Bowl Fanta ...
- Justin Bieber Goes Brand Crazy!
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 17, 2011
Bubble-gum pop star Justin Bieber signed a number of endorsements last ye ...