- Going Google Over Gaga: Online Video Finds Its Populist Queen
VidBlog, Steve Smith - Monday, May 23, 2011
If Madonna was the star made by and for MTV and t ...
- TBS, TNT Promote Original Programs, O'Brien's Success
MediaDailyNews, David Goetzl - Wednesday, May 18, 2011
TBS used the upfront to announce that "Major Crimes," a spinoff ...
- Modern Mom More Than "... A Regular Woman"
Research Brief, Jack Loechner - Wednesday, May 18, 2011
According to a recent Nielsen Company study, 34% of American households a ...
- Nivea Turns 100, Kicks Off $1.4 Billion Campaign
MediaDailyNews, David Goetzl - Tuesday, May 10, 2011
Beiersdorf will look to capitalize on Nivea's heritage, while using one ...
- Virgin Mobile Readies The Ride Of 'Sparah'
Marketing Daily, Aaron Baar - Tuesday, May 3, 2011
"We wanted to create something that was a little more breakthrough, th ...
- Euro RSCG Has Royal Tweetup; Wedding Streams Soar
Online Media Daily, - Friday, April 29, 2011
Havas creative agency Euro RSCG Worldwide is set to conclude what ...
- Angelina Jolie Is New Face Of Louis Vuitton
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
Film star Angelina Jolie will get £4.5 million for being central ...
- Gwyneth Paltrow New Face Of Coach
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 27, 2011
Actor and cookbook author Gwyneth Paltrow has inked a deal that mak ...
- Staying Current: Olbermann Returns To TV
MediaDailyNews, David Goetzl - Tuesday, April 26, 2011
Keith Olbermann, set to serve as the anchor -- in more wa ...
- Fame, Fortune And The Fickleness Of Team Owners
Marketing: Sports, Barry Janoff - Tuesday, April 26, 2011
Is it a good situation or a bad situation when the own ...
- MSNBC Pushes Political Expertise 'Forward'
MediaDailyNews, Wayne Friedman - Monday, April 25, 2011
NBC's news channel MSNBC offers up the next level of its "Le ...
- Audi Sponsors Stephen Colbert's Yacht
Marketing Daily, - Wednesday, April 20, 2011
Audi is sponsoring Stephen Colbert's sailing sloop in the 2011 Charleston Bermu ...
- Waiting for Chaplin: Google Brings Video Doodle to Home Page
VidBlog, Steve Smith - Monday, April 18, 2011
It goes without saying that any homage to Charlie Chaplin is goi ...
- Tiger Burning Bright: Masters Lit Up Multiple Screens Last Weekend
VidBlog, Steve Smith - Tuesday, April 12, 2011
I admit it. I am worse than a fair weather sports fa ...
- Gen Y Donors Rely On Trust, Not Celebrity
Marketing Daily, Aaron Baar - Thursday, April 7, 2011
According to the second annual Millennial Donors Survey, 93% of people ag ...
- Indian Reformer's "Fast unto Death" Goes Global with Social Media
The Social Graf, Erik Sass - Friday, April 8, 2011
They're calling it "Gandhi 2.0": over the last week one of India ...
- Kraft Spreads Real Women of Philadelphia Success to Second Online Season
VidBlog, Steve Smith - Wednesday, April 6, 2011
Can a flagging brand reinvigorate its market via a Web series? Wel ...
- Betty Still "White" Hot and Off Her Rocker
Around the Net In Media, Phyllis Fine - Thursday, March 31, 2011
If you're looking for ratings these days, why not go with ...
- Celeb Followers Index High On Advice
Research Brief, Jack Loechner - Thursday, March 31, 2011
According to The Nielsen Company, a celebrity endorser is a valuable ass ...
- Calling Don Draper: We (The Creative Circus, Not Just The U.S. Female Population) Want You!
Creative Media Blog, Amy Corr - Monday, March 28, 2011
Keep your fingers crossed for this fall's graduating class of the Creati ...
- Elizabeth Taylor Helped Define Celebrity Endorsement
Around the Net In Brand Marketing, Nina Lentini - Thursday, March 24, 2011
Before she made spots for perfumes, Liz Taylor shilled for products li ...
- Companies Look To Put Celebrity Greetings Videos Inside Facebook Profiles
Around the Net In Brand Marketing, Nina Lentini - Thursday, March 24, 2011
Cameo Stars is looking for a sponsor for its deal with "Americ ...
- Denny's Web Series Gets Silverman 'Warts' and All
VidBlog, Steve Smith - Thursday, March 24, 2011
Apparently conversations about cutting open Sea Captains for warmth and "anal wart ...
- Lindt Serves Up Chocolate At Sony Ericsson Open
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Swiss chocolatier Lindt USA is serving as host sponsorship of the So ...
- Adidas Ready To Kick Off Biggest Campaign Ever
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
Adidas says "All Adidas," the marketing campaign it will unveil March 1 ...
- 1st IPad IAd: Dove Gives Fans Shot At Meeting Magic
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
In its ongoing attempts to smooth the rough spots off American me ...
- Is Charlie Sheen smarter than your business?
Notes from the Digital Frontier, justin - Thursday, March 3, 2011
Charlie Sheen is IT right now. That is undeniable. Whether you li ...
- 'Jen' Aniston 'Sex Tape' Goes 'Viral'
VidBlog, Steve Smith - Thursday, March 10, 2011
There are no legal limits on the number of quotation marks y ...
- More Charlie Sheen Talk
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Columnist Shelley Fralic argues that Sheen's madness belies a genius for self-promotio ...
- 'Men' To Man: Sheen Fired From CBS Series
MediaDailyNews, David Goetzl - Monday, March 7, 2011
After several weeks of incendiary comments, Charlie Sheen has been removed fr ...