- It's Halloween, So Be Charlie Sheen!
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
Sal Perisano, chairman and chief executive of iParty Corp., a Dedham, Mass.-bas ...
- Beyonce's Baby Bump Sets Twitter Record
Around the Net In Media, Phyllis Fine - Tuesday, August 30, 2011
Not only did the MTV VMA's score its highest rated telecast eve ...
- Rent This Movie...Because Morgan Spurlock Has a Lot of Money He Needs to Make
VidBlog, Steve Smith - Wednesday, August 24, 2011
Apple's iTunes has become a powerful mainstay for digital downloads of fi ...
- Material Girl Inks Deal With No. 1 Global Vodka Brand
Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
Madonna, who turned 53 this week, is the newest celebrity booze endorse ...
- Allstate Links With Radio Personality Tom Joyner
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
The Northbrook, Ill.-based insurance company will donate $10 to the foundation f ...
- 'American Idol' Judges Return In 2012
MediaDailyNews, David Goetzl - Wednesday, August 17, 2011
"American Idol" will again feature Jennifer Lopez, Steven Tyler and Randy Jacks ...
- Oh, The Pain of Fame: Morgan Spurlock Chronicles High-End Tedium
VidBlog, Steve Smith - Thursday, August 18, 2011
We're not entirely sure what to make of Sir Richard Branson's li ...
- Lionsgate May Launch Tyler Perry Network
MediaDailyNews, David Goetzl - Wednesday, August 10, 2011
Lionsgate indicated Wednesday that a news report saying it would launch somethi ...
- Under Armour Launches Push For Its Athletic Shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
- Celebrity Endorsers: Flying High Or Ready To Crash?
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2011
The jury is still out on whether any of the affiliations ha ...
- Famed Chef Helps Safest Choice Eggs-plain Benefits
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2011
The first two videos feature Giuliano Hazan using Safest Choice in prepari ...
- Speaking Of Knockoffs, Kim Kardashian Sues Old Navy For Lookalike
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Kim Kardashian is after Old Navy for using lookalike Melissa Molinaro ...
- Cricketer David Boon Signs With Canadian Club
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
David Boon, who is evidently famous (or notorious) for imbibing more be ...
- Bertolli Campaign Features Celebrity Chef App
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
Bertolli's primary goal in the U.S. is to take its efforts ...
- Oprah: Guiding Her Brand Forward
MediaDailyNews, Howard Belk, Nancy Hansell - Friday, July 15, 2011
What's puzzling about OWN's programming is that while fans can recognize wh ...
- Oprah Owns OWN, Becomes CEO
MediaDailyNews, David Goetzl - Wednesday, July 13, 2011
Oprah Winfrey made it clear that once her syndicated show finished, s ...
- Darryl Strawberry Helps Duane Reade Celebrate 50th
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 13, 2011
Former Mets baseball player Darryl Strawberry was part of the "One Sh ...
- HP Gets Celebrities To Sell TouchPad
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
British comedian Russell Brand and boxer Manny Pacquaio are among celebs ...
- Martha Stewart Launches Animated Web Series
Online Media Daily, Gavin O'Malley - Friday, July 1, 2011
Martha Stewart is now targeting kids. "Martha & Friends," a new animat ...
- Zucker: Talk Format Showcases Couric's Strengths
MediaDailyNews, David Goetzl - Wednesday, June 29, 2011
Jeff Zucker, the former head of NBC Universal, is set to ...
- Specific Media Buys Myspace, Timberlake Takes Stake
Online Media Daily, Gavin O'Malley - Wednesday, June 29, 2011
Marking the end of a social era, ad network Specific Media ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Oprah Wraps TV Show, Laser Focus On OWN
MediaDailyNews, David Goetzl - Thursday, June 16, 2011
Even as OWN: Oprah Winfrey Network has had some bumps getting o ...
- Can Beckham Still Play?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 15, 2011
He's 36 now, not playing as much, but he still can fie ...
- KIA Sponsors 'Conan' Concert Series
MediaDailyNews, David Goetzl - Wednesday, June 8, 2011
Perhaps inspired by the music acts on the "Today" show, Kia Moto ...
- Rachael Ray's 'Buddies' Teach You 'eHow' to Cook at Demand Media's New Foodie Channel
VidBlog, Steve Smith - Wednesday, June 8, 2011
Demand Media continues its ongoing project to create more traditional media destinatio ...
- Ubisoft Dances With Katy Perry Tour
Marketing Daily, Aaron Baar - Monday, June 6, 2011
Already one of the most popular video games available, Ubisoft's Just Dan ...
- Lockout Not Stopping Adidas
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
The game may be on hold but adidas has added two N ...
- Is Brand Armstrong Hurt By '60 Minutes' Story?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
Lance Armstrong is facing his biggest battle since he beat cancer. T ...
- 1800 Tequila Debuts New Spots With 'Sopranos' Star
MediaDailyNews, David Goetzl - Friday, May 20, 2011
Proximo Spirits said it is rolling out eight new spots for i ...