In an effort to tap into the buzz surrounding Conan O'Brien's return to late-night television, American Express Co. has enlisted the comedian as a pitchman. The credit-card company began airing a new
commercial featuring the funnyman on Monday, the same day that Mr. O'Brien's new late-night comedy show, "Conan," debuted on Time Warner Inc.'s TBS.
Amex has been trying to lure
O'Brien into appearing in a commercial since the company sponsored his comedy tour earlier this year. Several weeks ago, the comedian said he was finally convinced by a funny script created by WPP
PLC's Ogilvy & Mather, as well as American Express' past ads.
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