- 7-Eleven Takes Big Gulp For 'Iron Man' Promo
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
The company is also trying to reach Millennials with promos around celebrity-design ...
- Nike Tiger Ad Fails To Score
MediaDailyNews, Wayne Friedman - Friday, April 9, 2010
If the aim of Nike's new ad featuring Tiger Woods was ...
- Conan Working On Late-Night Return
Around the Net In Media, Fern Siegel - Thursday, April 8, 2010
Since leaving the air on Jan. 22, O'Brien has yet to fi ...
- Nike Airs Tiger Ad Pre-Masters
Around the Net In Media, Fern Siegel - Thursday, April 8, 2010
Nike Inc aired a television commercial on Wednesday, Thursday featuring Tiger Wood ...
- Will Nike Spot Featuring Earl Woods Be Gone Tomorrow?
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
A black-and-white Nike ad featuring the paternalistic voice of Tiger Woods' deceas ...
- Sara Lee Answers Clooney's Nespresso Query With Cheaper Coffee
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
...
- Woods Hopes Sponsors Will Give Him A Second Chance
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Barry Janoff focuses on Tiger Woods' comments about his relationships with t ...
- For Weight Watchers, Jennifer Hudson Wins A Losing Battle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
...
- Teen Actress Selena Gomez Launching Kmart Clothing Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
...
- Pedigree Enlists Underwood (And Her Dog)
Marketing Daily, Tanya Gazdik - Tuesday, March 30, 2010
Carrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ac ...
- Eva Longoria Parker Fronts Pepsi's 'Yo Sumo' Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 30, 2010
Pepsi is using actress Eva Longoria Parker to spread the words " ...
- Disney Signs Deal With Teri Hatcher
Marketing Daily, - Monday, March 29, 2010
DisneyFamily.com has signed a partnership with "Desperate Housewives" moll Teri Hatcher, f ...
- Nike Shoots New Tiger Woods Spot
Marketing Daily, - Monday, March 29, 2010
According to TMZ, Nike has been working on a new TV sp ...
- Former NFL Scrub Hits It Big With Old Spice Video
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Jack Neff has an amusing piece about Isaiah Mustafa, a bit-part act ...
- Hallmark Skews Younger: More Movies, More Martha
MediaDailyNews, Wayne Friedman - Wednesday, March 24, 2010
Hallmark Channels' efforts to gain a younger-skewing audience are aided by Mart ...
- Rosie's New Talk Show Expected In 2011
Around the Net In Media, Fern Siegel - Monday, March 22, 2010
Former daytime talk show star Rosie O'Donnell is ready for her comebac ...
- Claritin, Zyrtec Enlist Celebrities For Promo
Marketing Daily, Tanya Gazdik - Monday, March 22, 2010
Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi ...
- Palin Reality Series May Fit A&E
Around the Net In Media, Fern Siegel - Monday, March 22, 2010
Sources say A&E Networks and Discovery Communications want to acquire the Ma ...
- New Lipton Ice Tea Campaign Stars Hugh Jackman
Marketing Daily, - Friday, March 19, 2010
The first commercial, "Tokyo Dancing Hotel," features Jackman appearing to be "tir ...
- Steve Jobs Sent Up In "iCon"
Around the Net In Media, Fern Siegel - Friday, March 19, 2010
Cable channel Epix and studio Media Rights Capital are working on ...
- Source: Gaga's Deal Gives Her A Financial Stake In Polaroid
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 17, 2010
At least 10 brands appear in "
Telephone," Lady Gaga's ra ...
- Mission Impossible, Geico Spot Star Peter Graves Dies At 83
Around the Net In Brand Marketing, Thom Forbes - Monday, March 15, 2010
Graves' spot for the insurance company, with the deadpan line "I w ...
- O'Brien Kicks Off National 'Prohibited' Tour
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2010
Conan O'Brien's "The Legally Prohibited From Being Funny on Television Tour" wi ...
- The Voice Of Truth
Marketing Daily, Robert Passikoff - Thursday, March 11, 2010
If you hire a celebrity to read copy, what do you g ...
- Late-Night Rivals: 'Letterman' Beats 'Leno'
MediaDailyNews, Wayne Friedman - Wednesday, March 10, 2010
CBS has been getting the best of NBC's late-night and 10 p. ...
- Lindsay Lohan Files $100M Suit Over E-Trade 'Milkoholic' Ad
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
I wonder what the litigious Lindsey Lohan thinks about the adjective th ...
- Shaun White Designing Skateboarding Shoe For Target
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 9, 2010
Target yesterday announced that snowboarder Shaun White and his brother, Jesse, a ...
- Discovery Debuts 'Life' Across Its 7 Networks
MediaDailyNews, David Goetzl - Monday, March 8, 2010
Having invested considerably in the co-production with the BBC, Discovery will roadblo ...
- Taming Tiger
Marketing Daily, Vanessa Horwell - Wednesday, March 3, 2010
Moral and scientific arguments aside, who are we to judge if Tig ...
- 'Leno' Scores Triumphant Return
MediaDailyNews, David Goetzl - Tuesday, March 2, 2010
All the tumult NBC went through as it reinstalled Jay Leno ...