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Nike, LeBron James Address 'Controversy Head-On'

  • Ad Age, Tuesday, October 26, 2010 11:08 AM
In a move that was controversial in some quarters -- notably those surrounding Cleveland -- free agent LeBron James decided to leave the Cavaliers earlier this year to play with fellow All-Stars Dwayne Wade and Chris Bosch in Miami. Now Nike has launched a new campaign that it says addresses LeBron James' "off-season controversy head-on," Aris Georgiadis reports.

A 90-second spot from Wieden & Kennedy dubbed "Rise" broke today on YouTube and will appear on TNT tonight when the NBA season kicks off with the Miami Heat playing the Boston Celtics.

Crowdsourcing gets its comeuppance in the spot -- "What should I do? Should I be who you want me to be?" it concludes -- but Georgiadis wants to know what you think about it.

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