- CES: Lenovo Teams With Agencies, DIRECTV For OOH Takeover
MAD, Fern Siegel - Tuesday, January 6, 2026
The global tech company's out-of-home push includes the Sphere. ...
- Lego Bets On Smart Play To Modernize Bricks
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2026
The sensor-driven platform debuts with "Star Wars" sets, as child advocates wa ...
- WPP Debuts Hub Of 'Super Agents' At CES
MAD, Steve McClellan - Monday, January 5, 2026
The agents in the new hub offer volumes of historical WPP da ...
- Havas Touts Second-Mover Agent Deal, Did It Book A Meeting Through The First?
Media 3.0, Joe Mandese - Tuesday, January 6, 2026
The deal, announced today at CES, comes a year after Horizon stru ...
- Amazon To Hype Ecommerce Abilities, Programmatic Alliances At CES
Around the Net In Media, Ray Schultz - Monday, January 5, 2026
Amazon will meet with marketers during the Consumer Electronics Show this we ...
- Reddit Uses AI To Personify 'Top Audiences' For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
Analyzing authentic conversations made possible through AI is a major theme ...
- PubMatic Goes Agentic, Unveils Agent-To-Agent Media Buys
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
WPP Media, Butler/Till, MiQ and others today announced they are working ...
- Havas CEO Bollore Will Talk Tech, Human Ingenuity During CES Keynote
Mediapsssst, Richard Whitman - Tuesday, November 4, 2025
According to The Consumer Technology Association, Bollore will "share his vision f ...
- Is Roku Ready For Big-Time Competition - Or Buyout Pursuit?
TV Watch, Wayne Friedman - Thursday, January 16, 2025
Perhaps the biggest threat to Roku comes by way of Walmart's rece ...
- Delta Partners With YouTube For In-Flight Premium Content
MediaDailyNews, Colin Kirkland - Friday, January 10, 2025
Delta announced a host of new content offerings for SkyMiles Members ...
- Can You Feel It? Sony Honda Mobility Unveils Afeela
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2025
The vehicle will be available in two trims, with prices starting fr ...
- Comcast, Mediaocean Extend Creative, Media Management Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The expanded integration is the first to offer these services from o ...
- Musk To Stagwell's Penn: 'We Have The Potential For A Golden Age'
MediaDailyNews, Joe Mandese - Thursday, January 9, 2025
"I guess it will be a bit like being retired," Elon Mu ...
- Reddit Pitches Brands With New Tools, AMA Ad Format
MediaDailyNews, Colin Kirkland - Tuesday, January 7, 2025
Reddit's new in-app tools include a "Trends" tab, third-party brand-safety controls v ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- Google, Microsoft Find A Way Deeper Into Samsung's TVs
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Samsung Electronics unveiled technology Monday at CES 2025 powered by artificial intelligen ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- Google OS For TV Will Summarize The News
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Gemini supports the News Brief feature, unveiled at CES 2025. It wi ...
- Remaking Intel With AI Inside Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, January 6, 2025
Intel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...
- One Strategist's Take On New Tech That Solves 'Real Human Problems'
Mediapsssst, Richard Whitman - Monday, January 15, 2024
Long-time agency strategist and current CEO of Stagwell's Harris Poll John Gerze ...
- Privacy Shy: Consumers Are Wary Of Sharing Email Addresses For Targeted Ads
Email Insider, Ray Schultz - Thursday, January 11, 2024
Email may not be a suitable replacement for the disappearing cookie, Adlo ...
- Walmart Expands Generative AI Search Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Walmart opened up access to a generative AI tool that allows shoppe ...
- From Health-Analyzing Mirrors To Mobile Disinfectants, CES Is On The Case
Pharma & Health Insider, Les Luchter - Thursday, January 11, 2024
Among many health-related products being touted at CES, there's also Ocutrx's OcuLe ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data Measurement
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
Disney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 9, 2024
Several announcements at CES will change the way advertisers work with Microso ...
- Headed To CES? The Action Is On The Convention Floor - Here's How You Walk It
MAD, David Sable - Friday, January 5, 2024
It's a journey where the rubber meets the road, where the ta ...
- Best Buy, HD Hyundai, L'Oreal Among CES' Buzziest Brands
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
As 130,000 people and 4,000 brands roll into Las Vegas, expect plen ...
- OpenAI To Launch GPT App Store CES Week
MediaDailyNews, Laurie Sullivan - Friday, January 5, 2024
OpenAI announced the app store at its first annual developer conference a ...
- CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
Media 3.0, Joe Mandese - Wednesday, January 3, 2024
The new Stagwell generative AI creative assets management platform will be exhibit ...
- Unveiling the Future At CES '24: Privacy Reigns, Platforms Rise, and Brands Reset
MAD, Jeremy Lockhorn - Tuesday, December 19, 2023
Will your agency be ahead of the tech game? Or lost ...