- Exchange Lab Opens Chicago Office, Taps Campo From MediaMath
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
The Exchange Lab, a programmatic marketplace, on Wednesday announced the opening ...
- Jack Daniel's' $2.3M Campaign Touts 'Sinatra Select'
Marketing Daily, Karlene Lukovitz - Tuesday, February 25, 2014
The legendary singer was a huge Jack Daniel's fan - sipping ...
- In Some Towns, Misery Loves (Advertising) Companies
Around the Net in Video, P.J. Bednarski - Monday, February 24, 2014
After Forbes named Rockford, Ill the third "Most Miserable Place to Live ...
- AB Helps Goose Island Goose Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 10, 2014
Anheuser-Busch's Goose Island Beer Co. is sallying forth with its first nation ...
- Fusion92 Licenses Sony Service For High-Tech Ad Programs
MAD, Larissa Faw - Wednesday, February 5, 2014
The Chicago-based agency will effectively serve as Sony's sales rep in t ...
- Lexus Goes Native With Thrillist
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrilli ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- Leo Burnett Building 'Poo Eruption' Just Dust and Water
Mediapsssst, Richard Whitman - Wednesday, January 8, 2014
Turns out the shit storm was the figment of an art director ...
- Nancy Hill Has Three Ways to Improve the Client-Agency Relationship
Mediapsssst, Richard Whitman - Tuesday, December 31, 2013
Stop 'ambulance chasing,' Hill urges. Respond better to Millennials and re-think outdat ...
- Is NBC News Giving EveryBlock Second Chance?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 17, 2013
At the beginning of the year, NBC News said goodbye to i ...
- HP Selects Optimedia For Search Duties
MAD, Steve McClellan - Wednesday, December 4, 2013
Tech giant HP has awarded its search business to Optimedia, according ...
- Mindshare Bulks Up In Chicago And LA
MAD, Steve McClellan - Monday, December 2, 2013
David Adelman has been appointed the new head of the Chicago offic ...
- Clear Channel Airports Creates Radio Station For O'Hare, Midway
MediaDailyNews, Erik Sass - Monday, November 25, 2013
Travelers at Chicago's O'Hare and Midway airports will have access to ...
- Publicis Loses Disney Media Account (Temporarily)
Mediapsssst, Richard Whitman - Thursday, November 21, 2013
With the POG merger in the works the shift seems more li ...
- Kiosks Campaign Touts The Wonders Of The Philippines
Marketing Daily, Karl Greenberg - Monday, November 4, 2013
The effort centers on interactive kiosks that use gesture technology to immer ...
- Edge Solves Guys' Biggest Irritations
Marketing Daily, Aaron Baar - Monday, November 4, 2013
Following up on a 2010 effort, the company relaunched its "Anti-Irritation Campaign ...
- Glenlivet Events Reward, Create New Brand Loyalists
Marketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" even ...
- Gyro Wins Cars.com Account
MAD, Steve McClellan - Wednesday, October 9, 2013
The agency has been selected to handle the B-to-B assignment for t ...
- Teixeira BEAM-ed Up From Big Spaceship
Mediapsssst, Richard Whitman - Tuesday, October 8, 2013
He's tasked with creating more sophisticated translation techniques to foster deeper relationshi ...
- Ads On Wrigley Field Board And Clock?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 7, 2013
A Wrigley Field agreement approved by the city Landmarks Commission could l ...
- L'Oreal Brands Tap Elevate For Digital Work
MAD, Steve McClellan - Wednesday, October 2, 2013
Redken 5th Avenue and Matrix hired the Chicago-based shop for help wi ...
- KBS+P Hires Content Editor As Agencies Continue To Encroach On Publishers' Turf
Mediapsssst, Richard Whitman - Thursday, September 12, 2013
Also, Jacob Tyler Group buys its way inside The Beltway and Ste ...
- Maxus Wins Strategic Planning For SoftSheen-Carson
MAD, Steve McClellan - Monday, September 9, 2013
WPP's Maxus has been selected to handle strategic media planning duties f ...
- Datalogix Opens Chicago Office, Adds Former Google, Yahoo, And Gannett Execs
Real-Time Daily, Tyler Loechner - Monday, September 9, 2013
Datalogix, a big data company which connects digital advertising to offline sale ...
- Corona Sponsors Marc Anthony U.S. Tour
Marketing Daily, Tanya Gazdik - Monday, August 12, 2013
Corona Extra and pop singer Marc Anthony are coming together for t ...
- Neuro Bliss Stages Public 'Hammock Hangouts'
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bli ...
- Domestics Drove Big Interest At Auto Shows
Marketing Daily, Karl Greenberg - Thursday, June 27, 2013
Jumpstart said the Los Angeles and Detroit (NAIAS) shows drove overall traff ...
- LLBean Takes Its Discovery Schools Mobile
Marketing Daily, Sarah Mahoney - Monday, June 24, 2013
The retailer's first-ever "Discovery Tour" starts in New York, followed by su ...
- Leo Burnett Taps Kirkham To Head Social Media, Mobile
Around the Net In OMD Europe, Nina Lentini - Sunday, June 16, 2013
Leo Burnett Worldwide has announced the fusion of its global social a ...
- SodaStream Backs Cause, Gets Political
Marketing Daily, Karl Greenberg - Friday, June 14, 2013
Home carbonation system SodaStream may not have gotten the spot it want ...