- Bots: The Mafia Of The Internet
RTBlog, Tyler Loechner - Monday, July 15, 2013
Michael Tiffany, CEO and co-founder, WhiteOps, gave everyone at the IAB Advertisi ...
- Incorporating Bot Detection In IAB's OpenRTB Group
Real-Time Daily, Tyler Loechner - Thursday, June 20, 2013
It's tough to fight fraud if you can't even find it. T ...
- It's Time For Quality Assurance In Advertising
Online Spin, Cory Treffiletti - Wednesday, May 29, 2013
Are you maintaining quality assurance standards in your online advertising? Questions se ...
- Click Fraud's Days Are Numbered
Performance Marketing Insider, Colin Jeavons - Tuesday, May 14, 2013
Online advertising's days of Wild West-like lawlessness will soon come to ...
- Convenience Trumps Caution
Research Brief, Jack Loechner - Monday, April 29, 2013
According to the 2013 Consumer Mobile Insights study by Jumio and Harr ...
- Either The Bots Are Buying $4 Bil. Worth Of Goods, Or You've Got Some Explaining To Do...
RTBlog, Tyler Loechner - Friday, April 26, 2013
Machines have helped make the buying and selling of inventory easier, b ...
- Ad-Defrauder Taking Industry For $6M A Month
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 20, 2013
Researchers have identified a single botnet -- or a collection of Web-connect ...
- Marketers Ask 9th Circuit To Revive Class-Action Against Facebook
Online Media Daily, Wendy Davis - Tuesday, March 5, 2013
Two pay-per-click marketers have asked a federal appellate court to allow th ...
- Pixel Jacking Costs Brands Millions
Online Media Daily, Laurie Sullivan - Thursday, November 8, 2012
Media buyers and publishers continue to struggle with bot nets, fraudulent clic ...
- Mobile Click Fraud
Research Brief, Jack Loechner - Friday, September 21, 2012
According to a new study by Trademob, online click fraud is ...
- Up To 40% Of Mobile Ad Clicks May Be Accidents Or Fraud?
MoBlog, Steve Smith - Tuesday, September 4, 2012
An app marketing platform claims that in a recent six-week survey ...
- Brands Lose Millions To 'Ad Collision'
Online Media Daily, Laurie Sullivan - Tuesday, August 28, 2012
An analysis of billions of ad impressions reveals that 5% to ...
- Appeals Court To Decide Whether Marketers Can Bring Class-Action Against Facebook
Online Media Daily, Wendy Davis - Wednesday, July 18, 2012
A federal appellate court agreed this week to decide whether two pay-per-cli ...
- Microsoft Sued For Overcharging Pay-Per-Click Marketers
Online Media Daily, Wendy Davis - Thursday, July 12, 2012
Microsoft has been hit with a potential class-action lawsuit for allegedly overchargi ...
- Facebook, Adscend Settle Clickjacking Case
Online Media Daily, Wendy Davis - Monday, April 30, 2012
Facebook has settled a clickjacking lawsuit it brought against affiliate marketing compa ...
- Marketers Suing Facebook Can't Bring Class-Action
Online Media Daily, Wendy Davis - Monday, April 16, 2012
In a victory for Facebook, a federal judge has ruled that pay-per-cli ...
- Digital Ad Delivery Practices Examined
Research Brief, Jack Loechner - Tuesday, April 3, 2012
According to a recent comScore release of results from its U.S.-based v ...
- Facebook's New Policy Could Stave Off Advertiser Lawsuits
PolicyBlog, Wendy Davis - Thursday, March 22, 2012
New revisions to Facebook's terms, slated to take effect tomorrow, could ma ...
- Appellate Court Revives Shareholder Lawsuit Against Miva
Online Media Daily, Wendy Davis - Tuesday, October 4, 2011
A federal appellate court has revived a lawsuit against Miva by investo ...
- Facebook Isn't Going To Like This: Papers Allege It Violates Industry Click Standards
Online Media Daily, Wendy Davis - Wednesday, September 7, 2011
Facebook doesn't follow industry standards aimed at ensuring that advertisers are bill ...
- Facebook Told To Disclose Source Code To Suing Marketers
Online Media Daily, Wendy Davis - Monday, April 11, 2011
Facebook has been ordered to disclose a host of data, including i ...
- Permissions-Based Email Continues To Grow, But Click-Through Rates On Decline
Online Media Daily, Wayne Friedman - Wednesday, December 8, 2010
Although research suggests email is the preferred method of consumer communications wi ...
- Report: Click Fraud Reaching New Heights
Online Media Daily, Laurie Sullivan - Wednesday, October 20, 2010
Advertisers waste millions of dollars on fake ad clicks, eroding the credibili ...
- Suit Distinguishes Facebook's Click-Fraud Liability
Online Media Daily, Wendy Davis - Thursday, August 26, 2010
The mixed decision, issued this week by U.S. District Court Judge Jere ...
- Social Media Fraud on the Rise, Canadian Gov Warns
The Social Graf, Erik Sass - Monday, August 23, 2010
Last week I wrote about the results of a survey showing th ...
- How Ad Industry Might Base Impressions On Truth Vs. Fiction
SearchBlog, Laurie Sullivan - Wednesday, July 28, 2010
A metric technology from RealVu could potentially change the way clickable impressio ...
- Click-Fraud Rates Remain At Record Level
Online Media Daily, Laurie Sullivan - Tuesday, July 6, 2010
The average "innocuous invalid rate" in Anchor Intelligence's network declined to 29. ...
- Google Sued For Click Fraud For First Time In Five Years
Online Media Daily, Wendy Davis - Tuesday, June 1, 2010
A Seattle locksmith has sued Google for click fraud for allegedly chargi ...
- Facebook Scores Partial Victory In Click Fraud Case
Online Media Daily, Wendy Davis - Monday, April 26, 2010
In a mixed ruling in a click fraud lawsuit, U.S. District Cou ...
- Click Fraud In Social Networks Eases, But Rises To Highs Overall
Online Media Daily, Laurie Sullivan - Thursday, April 8, 2010
Click fraud has become less of a burden for companies that adverti ...