- Pixel-Sized Ads And Other Viewability Tricks
Around the Net in Video, P.J. Bednarski - Wednesday, May 28, 2014
Programmatic ad buying makes bogus ad views harder to track, and fraudste ...
- "Impossible" To Police View Frauds, Says WSJ Scribe
Around the Net in Video, P.J. Bednarski - Tuesday, May 27, 2014
In a Live Wall Street Journal video piece about video ad frau ...
- Ad Tech's QAG-mire
RTBlog, Tyler Loechner - Wednesday, May 14, 2014
The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assuran ...
- Digital Ad Fraud, Ad-Supported Piracy, Non-Viewability: When Will Enough Be Enough?
Online Spin, Dave Morgan - Thursday, May 8, 2014
You can't read digital advertising news these days without running into stori ...
- Google Acquires Adometry, With Focus On Cross-Channel, Multiscreen Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 6, 2014
Google has acquired Adometry, which specializes in online advertising attribution, to he ...
- Publishers: Five Tips To Keep Zombie Bots At Bay
Publishing Insider, Rick Abell - Thursday, May 1, 2014
Whether you're in advertising or publishing, scale is the Holy Grail. ...
- What Is Shocking Naked Truth Behind Streaming Media's Biggest Sites?
VidBlog, P.J. Bednarski - Thursday, April 17, 2014
Well, the answer is they lie and distort, supposing many users a ...
- Just Me And The Bots: Some Alarming Views On Viewability
VidBlog, P.J. Bednarski - Monday, April 14, 2014
Data from TubeMogul's Operation Clear Sky shows that botnets are more sophisticat ...
- IAB Appoints Cunningham VP Technology, Ad Operations
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 11, 2014
The Interactive Advertising Bureau has appointed Scott Cunningham vice president of technolo ...
- Ad Fraudsters Are Clever; Only United Front By Advertisers, Publishers And Tech Can Stop Them
Video Insider, Augustine Fou - Thursday, April 10, 2014
As long as brand advertisers and their agencies define ROI as "mo ...
- Pixalate Unveils Tech To Detect, Block Fraud On RTB Exchanges
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Ad technology company Pixalate on Wednesday announced the launch of a real-ti ...
- Google Acquires Spider.io To Fight Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 21, 2014
Google announced Friday the acquisition of Spider.io, a company that spent t ...
- Ad Tech Members Form Council To Combat 'Impression Fraud'
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 19, 2014
Nearly 25 people from the agency and ad technology industries have join ...
- DoubleVerify Acquires Fraud Prevention Tech From RealTargeting
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
DoubleVerify on Monday announced it has acquired the "intellectual property and technolo ...
- Click Fraud Costs Marketers $11B, IAB Issues Key Report
MediaDailyNews, Gavin O'Malley - Thursday, January 30, 2014
The Interactive Advertising Bureau on Thursday announced its latest attack on cli ...
- Exchanges Kicking Fraud To The Curb, Still Lag Behind In Viewability
Real-Time Daily, Tyler Loechner - Wednesday, January 29, 2014
Ad fraud is a major concern for digital advertisers -- with n ...
- Check Yourself: DoubleVerify's New Fraud-Free Viewability Measurement
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
DoubleVerify this week announced the launch of IQ Viewability+, a viewability measureme ...
- Advertisers Beware, Organized Crime Is Counting On Your Ad Budget
Real-Time Daily, Michael Iantosca - Tuesday, December 24, 2013
Advertiser, what would you do if I told you that you m ...
- Pixalate Raises $4.6 Million, Offers Fraud Detection Tech For Free
Real-Time Daily, Tyler Loechner - Tuesday, December 10, 2013
Real-time ad analytics platform Pixalate is expected to Tuesday announce it h ...
- IAB Issues Traffic Fraud Best Practices
Online Media Daily, Gavin O'Malley - Friday, December 6, 2013
Hoping to restore faith in online advertising, the Interactive Advertising Bureau h ...
- Advertisers Continue To Waste Money On Fraudulent Clicks
Online Media Daily, Laurie Sullivan - Tuesday, November 26, 2013
Click fraud continues to run rampant across the Internet through hijacked machin ...
- Opening A Can Of Bots - Defining Digital Fraud
Real-Time Daily, Avi Goldwerger - Friday, November 15, 2013
By serving an ad to a non-human or by having an ...
- Magnetic Creates Initiative To Protect Brand Marketers From Fraud
Online Media Daily, Laurie Sullivan - Monday, October 28, 2013
Fraudulent impressions don't seem to get much attention these days -- n ...
- Are Networks Perpetrating TV, Online Video Ad Fraud?
MediaDailyNews, Joe Mandese - Friday, October 25, 2013
Have major TV networks been committing fraud? That would seem to ...
- FBI Tackles Foreign Online Fraudsters
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 25, 2013
Putting online fraud in their crosshairs, the FBI and the Department ...
- DG Debuts Tool To Detect Ad Display Fraud
Online Media Daily, Laurie Sullivan - Monday, October 21, 2013
DG is launching a feature in its Peer39 platform Tuesday that allo ...
- How Advertisers Can Beat Bots
Online Media Daily, Scott German - Wednesday, October 16, 2013
Recent press coverage estimates that fraudulent ad delivery costs the industry $4 ...
- Putting Humans First
RTBlog, Tyler Loechner - Thursday, September 12, 2013
"When you get beyond 3,000, God knows what's in there. It mu ...
- Uncovering The Transparency Gap
Real-Time Daily, Matt McLaughlin - Monday, August 12, 2013
Nearly 50% of impressions purchased through RTB typically have a URL th ...
- Why We Need To Fight Web Ad Fraud Now - Or Lose The Arms Race
Online Media Daily, Timur Yarnall - Wednesday, August 7, 2013
While there has been much discussion recently about Web advertising fraud, a ...