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IAB Appoints Cunningham VP Technology, Ad Operations

The Interactive Advertising Bureau has appointed Scott Cunningham vice president of technology and ad operations. He joins the IAB from sovrn. Cunningham will support efforts in the digital advertising supply chain, responsible for implementing technical standards and developing best practices on crucial issues such as combating traffic fraud, improving ad viewability, defending against malware, and resolving other issues that impact IAB members and digital advertisers.

Read the whole story at Interactive Advertising Bureau »

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