- Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
London Blog, Sean Hargrave - Thursday, January 15, 2015
Programmatic has one major trend for 2015. Stop allowing brands to p ...
- Beating The Bots -- 3 Top Tips To Success
MAD London, Rachel Powney - Friday, January 9, 2015
Understanding fraud, insisting on transparency and measuring results accordingly will help bran ...
- Nearly Three In Four FT.com Impressions On Open Exchanges Fraudulent
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
Cybercriminals are posing as British publishers, including the "Financial Times" and t ...
- Shape Up Or Ship Out -- FT.com Figures' Stark Warning On Digital Display
London Blog, Sean Hargrave - Monday, January 5, 2015
As "The Times" reveals that FT.com research shows nearly three in fo ...
- Another Report Identifies Growing Bot Traffic
Around the Net in Search Marketing, Laurie Sullivan - Sunday, December 21, 2014
A report found that bot traffic volumes fell to 56%, from 6 ...
- Is Clickbait Ethical? Is An Economic Armageddon Around The Corner?
Around the Net in Video, P.J. Bednarski - Monday, December 22, 2014
One common link warns readers of an imminent economic catastrophe in t ...
- Retailers Waste More Than Half Of Digital Budgets On Bot Traffic
MediaDailyNews, Laurie Sullivan - Friday, December 19, 2014
Suspicious Web traffic in the U.S. rose 36% sequentially in the thi ...
- Hi, My Name Is Digital Marketing -- And I Have A Problem
Online Spin, Maarten Albarda - Monday, December 15, 2014
Google says 56% of all ads the company serves are never se ...
- Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
London Blog, Sean Hargrave - Thursday, December 4, 2014
With so few people clicking on ads, and many of those clic ...
- Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not
London Blog, Sean Hargrave - Thursday, November 20, 2014
As RTB executives meet in London to discuss programmatic, let's drop th ...
- ITV Exec Says Fraud Keeping TV Out Of Programmatic
Around the Net In MAD London, Sean Hargrave - Tuesday, November 4, 2014
Ad fraud and viewability obstacles in the programmatic trading space are putti ...
- Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You've Sold Neither
London Blog, Sean Hargrave - Thursday, October 23, 2014
Sir Martin Sorrell has reported he is "puzzled" by the transparency deba ...
- Do Agencies Have A Part In A Programmatic Future?
London Blog, Sean Hargrave - Friday, October 10, 2014
Programmatic offers so much promise -- but transparency issues could prompt advertise ...
- Facebook 'Like' Values Challenged By MIT Research
Around the Net In MAD London, Sean Hargrave - Wednesday, September 24, 2014
In what the MIT Technology Review called "the first systematic investigation in ...
- Facebook 'Likes' Really Could Be As Worthless As You Were Fearing, MIT Scientists Reveal
London Blog, Sean Hargrave - Wednesday, September 24, 2014
Ever wondered what a "like" is really worth -- or even ...
- Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Retargeting has been cited as one of the most powerful performance marketi ...
- Twitter Admits One In Twenty Accounts Are 'Bots'
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
Twitter has admitted that as much as 8.5 percent of its us ...
- Marketing Firm Dangles $250,000 Virgin Atlantic Space Flight As Recruitment Bait
Mediapsssst, Richard Whitman - Monday, July 14, 2014
Well this certainly tops all the agency recruitment efforts we've ever see ...
- Up To 50% Of Web Traffic is Fake - What Will Advertisers Do?
MediaDailyNews, Jonathan David - Wednesday, June 25, 2014
It's no secret that there is a growing issue with fraudulent traffi ...
- Carrier IQ Can't Pause Privacy Lawsuit
Online Media Daily, Wendy Davis - Monday, June 23, 2014
A judge has rejected an attempt by Carrier IQ and a gro ...
- SpotXchange Doubles Down On Fraud Protection With DoubleVerify Partnership
Real-Time Daily, Tyler Loechner - Wednesday, June 18, 2014
SpotXchange, a digital video ad marketplace, on Wednesday announced a partnership wi ...
- The Need For An Integrated Approach To Brand Safety, Fraud And Viewability
MediaDailyNews, Michael Parkes - Monday, June 16, 2014
With digital media projected to generate $50+ billion in ad spend ...
- IAB Aims To Eliminate Robot Clicks With New Initiative
PolicyBlog, Wendy Davis - Monday, June 9, 2014
The Interactive Advertising Bureau today launched an anti-malware initiative, which aims ...
- Traffic Fraud And Tennis Courts
MAD London, Andy Oakes - Friday, June 6, 2014
While those involved in the Mercedes-Benz / Rocket Fuel fake traffic sto ...
- Forensiq Builds Lead, Conversion Fraud Technology, Expands Overseas
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 3, 2014
Forensiq has built lead and conversion fraud technology that has helped ...
- Ad Industry Must Fight Back Against Click Fraud
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Neither Mercedes-Benz or Rocket Fuel are to blame for the latest high-profi ...
- Robotic Click Fraud Signals Bright Future For Natives
London Blog, Sean Hargrave - Friday, May 30, 2014
The ongoing issues around click fraud have proven one thing -- ...
- Everybody's Talking About Viewability And That Ain't Good
VidBlog, P.J. Bednarski - Friday, May 30, 2014
The viewability problem, once confined to nervous conversations at online video conferenc ...
- Rocket Fuel Hits Back At FT Claims More Bots Than Humans Saw Recent Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
Rocket Fuel has reacted angrily to a story in the "Financial Time ...
- Using Behavior To Detect Fraud
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 29, 2014
Bill Loller makes a list of ways that marketers can use behavior ...