Google says 56% of all ads the company serves are never seen by humans. This on top of other reported numbers by the WFA, ANA, Kraft, Mercedes Benz and other, which were all even higher and/or worse.
Every client database or email account pretty much has been hacked -- and if your business miraculously has not yet been attacked, it is only a matter of time.
Meanwhile, there isn’t
an advertiser in the world who has not included a considerable and probably increased share of budget to pretty much any form of digital advertising in 2015. I have delivered and approved such plans
myself.
I therefore bow my head in shame, and do what I was made to do in elementary school when I had done something stupid. I recommend every marketer do the same. Perhaps that will get the
message through to our collective thick skulls.
Here goes:
Digital advertising is fraught with suspicious data, questionable advertising inventory and content, and is in most instances
completely insecure. Use with extreme caution and develop what-if scenarios for eventualities you simply must expect.
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Digital advertising is fraught with suspicious data, questionable
advertising inventory and content, and is in most instances completely insecure. Use with extreme caution and develop what-if scenarios for eventualities you simply must expect.
Digital
advertising is fraught with suspicious data, questionable advertising inventory and content, and is in most instances completely insecure. Use with extreme caution and develop what-if scenarios for
eventualities you simply must expect.
Digital advertising is fraught with suspicious data, questionable advertising inventory and content, and is in most instances completely insecure. Use
with extreme caution and develop what-if scenarios for eventualities you simply must expect.
Digital advertising is fraught with suspicious data, questionable advertising inventory and
content, and is in most instances completely insecure. Use with extreme caution and develop what-if scenarios for eventualities you simply must expect.
Digital advertising is fraught with
suspicious data, questionable advertising inventory and content, and is in most instances completely insecure. Use with extreme caution and develop what-if scenarios for eventualities you simply must
expect.
Digital advertising is fraught with suspicious data, questionable advertising inventory and content, and is in most instances completely insecure. Use with extreme caution and develop
what-if scenarios for eventualities you simply must expect.
Digital advertising is fraught with suspicious data, questionable advertising inventory and content, and is in most instances
completely insecure. Use with extreme caution and develop what-if scenarios for eventualities you simply must expect.
Digital advertising is fraught with suspicious data, questionable
advertising inventory and content, and is in most instances completely insecure. Use with extreme caution and develop what-if scenarios for eventualities you simply must expect.
Digital
advertising is fraught with suspicious data, questionable advertising inventory and content, and is in most instances completely insecure. Use with extreme caution and develop what-if scenarios for
eventualities you simply must expect.
I am limited to 600 words in this column. My elementary school teacher would make me write whatever needed correcting easily 50 or 100 times. So
keep repeating. And more importantly, plan ahead for every worst-case scenario you can think of -- because we can now say with certainty all that will happen to your carefully crafted
digital existence.