Maarten Albarda

Articles by Maarten All articles by Maarten

• If There Were A Magic Marketing Lamp: My 3 Wishes in Media Insider on 01/08/2021
  

  Should I wish for social media to go away and never come back? As tempting as that may sound, I don't think so.

• Is Nielsen's Audience Measurement Makeover What Marketers Need? in Media Insider on 12/11/2020
  

  Will the media world have changed too much by 2024, when the solution is set to launch?

• Working Vs. Non-Working Budgets: Outdated Metric in Media Insider on 11/25/2020
  

  You wouldn't look at just TV spend only to determine the effectiveness of your total marketing campaign, would you? That is so last century!

• What 2020 Election Polls Might Indicate About Consumer Research in Media Insider on 11/13/2020
  

  What if consumer research suffers from the same issues that caused the polls to be so wrong, again?

• When Advertisers Try To Associate With The News in Media Insider on 10/30/2020
  

  Is including messages of support for Black Lives Matter, or references to the pandemic, beneficial for advertisers?

• Online Advertising Still Sucks: Fall 2020 Edition in Media Insider on 10/16/2020
  

  Sadly, nothing has really changed. Online fraud is still bad - globally bad. Billions of dollars in money down the drain.

• The End Of The Upfront --- At Last! in Media Insider on 10/02/2020
  

  The only reason the upfronts take place when they do is because of events that have been dated since the invention of VCRs.

• Social Media Angst: It's Not Me, It's You in Media Insider on 09/18/2020
  

  LinkedIn now generates so much obnoxious clutter in my inboxes that I am beginning to really loathe it.

• Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole in Media Insider on 09/04/2020
  

  Forecasters are looking to 2021 as the year of recovery, but the fallout from industries, business and services that are partially open, re-opened or re-opening and closing again is huge.

• Agency Pitches During The Pandemic: A How-To in Media Insider on 08/21/2020
  

  Agility is the key, and that's something you want to explore with your prospective agencies.

Comments by Maarten All comments by Maarten

• T-Mobile's CEO Warns Tying Democrats To 'Defund' Slogan Could Help Re-Elect Trump by P.J. Bednarski (Marketing Daily on 09/04/2020)
  

  So if someone places commentary on their private (Only Visible To Friends) Facebook page, this is now free fodder to take offense, or to support, or in any other way to opiniate on? Is it OK to disect what the General Motors CMO said about a meal they had a restaurant on their private page, set to friends only? Or what the head of media at AT&T thought of the NBA play-offs? Or the digital lead at Pepsi thinks of Fortnight? I think this is now going too far...

• Starbucks CEO Lays Out COVID-19 Contingencies In Open Letter by Thom Forbes (Marketing Daily - Top of the News on 03/13/2020)
  

  In addition to the Starbucks email, I have received emails from all major airlines, Staples & Office Depot, most hotel chains and others. I guess these emails come to those that are members of their loyalty programs.

• Lowe's Gains, But Reveals Digital Struggles by Sarah Mahoney (Marketing Daily on 02/26/2020)
  

  Lowe's is based out of Mooresville, NORTH Caroline. I know this because my wife works there at the corporate HQ!

• Video Games As Part Of TV Ad Ecosystem by Dave Morgan (Media Insider on 01/24/2020)
  

  Exactly my point. It can't (and logically SHOULD) not be too hard to create something to assess the truthfulness of political ads, if they have the same in place already for "regular" advertisers. And I agree that it can't be just FB alone. I single them out, because of all the online platforms they seem to not want to truly address the issue.BTW, it is also telling in today's political climate that apparently we need to test political ads from candidates on truthfulness. Again, that is not something we see as a regularly recurring problem with bonafide advertisers. Apparently, political ads want to play by a different set of rules.

• TV Services Explode: Is Free TV Over? by Steven Rosenbaum (Media Insider on 12/02/2019)
  

  Didn't I just write on the very same topic/sentiment... Great minds and all that: https://www.mediapost.com/publications/article/343414/the-fallacy-of-the-streaming-wars.html

• Old Sitcoms Never Die, Nor Do They Fade Away by Adam Buckman (TVBlog on 10/28/2019)
  

  I always liked Mad about you, and have been re-watching episodes courtesy of Spectrum. Not all, but many have held up pretty well. It is remarkable how "Seinfeld-esque" it actually was: observational humor, set in NY, with a splash of sarcasm and two people who frequently do not-very-nice things to others. I am looking forward to the reboot.

• Toward A Better Agency Review Process by Maarten Albarda (Media Insider on 09/06/2019)
  

  Thanks for the update Bill. It is good to see that you're getting back together!

• The Path To Cutting The Cord by Cory Treffiletti (Media Insider on 07/10/2019)
  

  Precisely because the "Bundle" offered attractive extra's like free calls to Europe and super-fast internet, we did not go cordless but went "skinny cord". On the cord we only buy the basic channel package, coupled with one DVR, and Spectrum offered an option whereby you can add 10 premium channels of choice included in the skinny bundle. My wife and I each selected 5 to avoid a divorce.On top of that we have Chromecast, Fire TV and Roku, who all offer a lot of free stuff. And our Prime membership offers... well, prime. I feel we have more TV today than we had before, and across all the recording devices we have a whole bunch of unwatched viewing set to go. It feels a bit like my bedside table... there sit all the books I am going to read, but haven't yet. One day!

• The (Continuing) Importance Of Brand by Maarten Albarda (Media Insider on 06/28/2019)
  

  Hi Anne, the Research was presented at an industry conference by Christian Kurz, global head of insights at Viacom. The study is called “The role of channel logos on OnDemand platforms”. You can learn more here: https://insights.viacom.com/post/on-an-on-demand-platform-channel-logos-help-viewers-decide-what-to-watch/

• We Are All Frauds: The Way We Advertise Does Not Work (Says Havas) by Maarten Albarda (Media Insider on 02/22/2019)
  

  Hey Ed - they actually have meaningful brands by category, but to unlock that section you'd have to buy the research, or be a (potential) Havas client. I assume that some brands are better than others at "being meaningful" than others within each category. But... I think, at the same time, that most deodorants or crackers or hand soaps will struggle to be meaningful, no matter how hard they try. What struck me is that 4 of the top 5 are pure "every day utility/convenience" choices. And that tells you probably more than anything else about what consumers truly find meaningful!

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