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Maarten Albarda

Member since April 2002Contact Maarten

Global Citizen. Flying Dutchman. Dabbling in Integrated Marketing for clients anywhere they need me. http://about.me/malbarda

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  • TV Services Explode: Is Free TV Over? by Steven Rosenbaum (Media Insider on 12/02/2019)

    Didn't I just write on the very same topic/sentiment... Great minds and all that: https://www.mediapost.com/publications/article/343414/the-fallacy-of-the-streaming-wars.html

  • Old Sitcoms Never Die, Nor Do They Fade Away by Adam Buckman (TVBlog on 10/28/2019)

    I always liked Mad about you, and have been re-watching episodes courtesy of Spectrum. Not all, but many have held up pretty well. It is remarkable how "Seinfeld-esque" it actually was: observational humor, set in NY, with a splash of sarcasm and two people who frequently do not-very-nice things to others. I am looking forward to the reboot.

  • Toward A Better Agency Review Process by Maarten Albarda (Media Insider on 09/06/2019)

    Thanks for the update Bill. It is good to see that you're getting back together!

  • The Path To Cutting The Cord by Cory Treffiletti (Media Insider on 07/10/2019)

    Precisely because the "Bundle" offered attractive extra's like free calls to Europe and super-fast internet, we did not go cordless but went "skinny cord". On the cord we only buy the basic channel package, coupled with one DVR, and Spectrum offered an option whereby you can add 10 premium channels of choice included in the skinny bundle. My wife and I each selected 5 to avoid a divorce.On top of that we have Chromecast, Fire TV and Roku, who all offer a lot of free stuff. And our Prime membership offers... well, prime. I feel we have more TV today than we had before, and across all the recording devices we have a whole bunch of unwatched viewing set to go. It feels a bit like my bedside table... there sit all the books I am going to read, but haven't yet. One day!

  • The (Continuing) Importance Of Brand by Maarten Albarda (Media Insider on 06/28/2019)

    Hi Anne, the Research was presented at an industry conference by Christian Kurz, global head of insights at Viacom. The study is called “The role of channel logos on OnDemand platforms”. You can learn more here: https://insights.viacom.com/post/on-an-on-demand-platform-channel-logos-help-viewers-decide-what-to-watch/

  • We Are All Frauds: The Way We Advertise Does Not Work (Says Havas) by Maarten Albarda (Media Insider on 02/22/2019)

    Hey Ed - they actually have meaningful brands by category, but to unlock that section you'd have to buy the research, or be a (potential) Havas client. I assume that some brands are better than others at "being meaningful" than others within each category. But... I think, at the same time, that most deodorants or crackers or hand soaps will struggle to be meaningful, no matter how hard they try. What struck me is that 4 of the top 5 are pure "every day utility/convenience" choices. And that tells you probably more than anything else about what consumers truly find meaningful!

  • Why TV Ad Folks Should Learn Digital Skills -- Now by Dave Morgan (Media Insider on 12/13/2018)

    Dave: could not agree more. My prediction that the media buyer profession would have been culled already in 2018 has proven to be too optimistic/pessimistic... but it is going to go that way. I wrote about that in November of 2016 if you want to have a laugh at my prediction... https://www.mediapost.com/publications/article/288984/media-buyers-dodos-predictions-im-sticking-to.html

  • In A Trillion-Dollar Industry, The Answer Is Zero by Carl Erik Kjaersgaard (MAD London on 10/24/2018)

    Of course, Joseph Jaffe and i predicted this back in 2013 in our book "ZERO, zero paid media as the new marketing model"  ;-)

  • Official And Confirmed (Indirectly): Feds Are Probing Media-Buying Practices by Richard Whitman (Mediapsssst on 10/10/2018)

    Henry: I suspect the interest to explore a potential case stems from the fact that the government is a large advertiser in its own right. So it might be that help is sought from experts to understand practices and nuances in advertising deals and dealings. If the probe concludes that the government in its relationships with their agencies has suffered financially, a case might be brought forward but I am going to guess that it would be settled out of court pretty quickly. If such a case was to come forward, I assume other advertisers might also start a negotiation process for themselves, if they have solid reason to believe that their circumstances are similar to that of the government's case. Note: this is all specualtion of course, and I have no legal background to back up any of these assumptions.

  • Retailers Turning To Self-Checkout Shopping by Chuck Martin (Connected Thinking on 09/26/2018)

    And not just a US phenomenon:https://www.esmmagazine.com/albert-heijn-checkout-free-store-amsterdam/55730

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