Maarten Albarda

Articles by Maarten All articles by Maarten

• Social Media And The Butterfly Effect in Media Insider on 05/13/2022
  

  Looking back, It was sweet, perhaps naive, that a school of thought assumed this new social media thing would be used for the greater good of humanity.

• The State Of Digital Advertising Is (Still) Bad in Media Insider on 04/29/2022
  

  Truth No. 1 (which has remained No.1 for as long as I can remember): Accept that a percentage of your digital ad dollars will go to waste.

• I Admit It: I Don't Understand Web 3.0 Basics in Media Insider on 04/15/2022
  

  I have read countless articles and watched a ton of videos, looking for anything that had "for dummies" in the title. It still hasn't given me the answers.

• Retail Media: Pay To Play, Or Smart Investment? in Media Insider on 04/01/2022
  

  Study found $1 out of every $8 ad dollars spent on retail network ad platforms -- quite the accomplishment for category that didn't exist all that long ago.

• Smarter, Faster, Better -- Vs. How You Run Marketing Today in Media Insider on 03/18/2022
  

  It pays to look at HOW you work, not just what you produce. And that's something marketers don't do nearly enough.

• The People In Ukraine Are You And Me in Media Insider on 03/04/2022
  

  Imagine you're a marketing director, with a bright team working on campaigns, driving and tracking conversions. Until you wake up to the sound of artillery explosions.

• A Post From Inside Ukraine in Marketing Daily on 03/02/2022
  

  Marketer Tetiana Lukyniuk reports on life "700 km away from my home in Kyiv, which I had to run from to avoid the bombs."

• Cutting The Cord Is Now Surprisingly Easy in Media Insider on 02/18/2022
  

  Things have changed from the initial "cord-cutting" wave, when cable providers were loath to set you free.

• An Old Rocker Is Teaching Us All A Lesson in Media Insider on 02/04/2022
  

  Neil Young is among the short list of musicians taking a public stance against Spotify.

• Metaverse, Schmetaverse: This Too Shall Pass in Media Insider on 01/21/2022
  

  Spoiler alert: The metaverse is not going to completely alter the marketing universe, as much as industry pundits want you to believe it will.

Comments by Maarten All comments by Maarten

• Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con? by Adam Buckman (TVBlog on 05/20/2022)
  

  I recall there was a link last year to see the actual monologue. Is there such a link this year?

• Obit: Pioneering Agency Digital Media Exec Sean Finnegan, Dead At 50 by Joe Mandese (MediaDailyNews on 05/02/2022)
  

  This is such sad news. He was a force to be reckoned with, and managed to be that by being generous and kind. He will be missed and I wish his family well with this loss.

• Hoplark Touts 'First Zero-Calorie Non-Alcoholic Craft Brew' by Les Luchter (Marketing Daily on 04/20/2022)
  

  I think they just reinvented water!

• I Am Generation Jones by Gord Hotchkiss (Media Insider on 04/12/2022)
  

  Yup, another Jones here. Thanks for enlightening me!

• The People In Ukraine Are You And Me by Maarten Albarda (Media Insider on 03/04/2022)
  

  Hi Dane: your comment is totally fair. It is a fact that all wars have an unfair and atrocious impact on innocent civilians. But knowing people personally in a war, and being in contact with them as it happens, brought this one especially close to home for me. 

• Is Ukraine President Sitcom Star -- Or The Leader The World Hopes He Is? by Steven Rosenbaum (Media Insider on 03/07/2022)
  

  Hi Steve - very much appreciated your article, and you taking the time to provide a measured, fact based answer to the comments of John Farrar. Unfortunately, if the source isnt's NewsMax or Fox News, John is not going to be persuaded by the facts that you've layed out. That is the sad reality of the echo-chamber we now live in.

• A Post From Inside Ukraine by Maarten Albarda (Marketing Daily on 03/02/2022)
  

  Thanks Ken, for contributing. I've had similar challenges as banks are cautious for obvious good reason. 

• An Old Rocker Is Teaching Us All A Lesson by Maarten Albarda (Media Insider on 02/04/2022)
  

  Fellow Mediapost contributor Colin Kirkland wrote this week: There’s a stereotype attached to Americans that has been substantiated over the past few years: "We don’t know how to have a respectful and honest conversation, especially when centered on politics. This stems from our inability to witness another point of view without unleashing a counterattack. Our inflamed passion often leads to hateful, and therefore harmful, rhetoric that undermines the term “conversation” altogether."Exactly! 

• Overlong Commercial Breaks Alienate Viewers by Adam Buckman (TVBlog on 02/04/2022)
  

  First of all, LOVE Resident Alien. Secondly, here at Chez Albarda we watch everything either on demand or on DVR. Live TV is reserved for very rare occassions... like maybe once every other month (usually soccer related). When we watch on DVR (i.e. delayed recorded) we can fast forward the commercials. That helps! We find ourselves muting commercials a lot, when they are not "fast forwardable". Surely we are not alone.

• Don't Be Too Quick To Dismiss The Metaverse by Gord Hotchkiss (Media Insider on 02/01/2022)
  

  Ha! Nice one, Gord. And yes, I limited my prediction to an imminent MARKETING revolution as predicted in all the breathless articles that have appeared since January. I very much agree that the layer technology is here to stay, and - in due course - might even turn up a useful application for marketing in some kind of way. But not this year. Not "now". Take your time and experiment (at low cost!!) and don't declare victory and "I told you so" if it works, or "Maarten was right, what a load of crock" if it didn't... ;-)

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