
Maarten Albarda
Member since April 2002Contact Maarten- Founder Flock Associates (USA)
- www.flock-associates.com
- Facebook: http://www.facebook.com/malbarda
- LinkedIn: http://www.linkedin.com/in/malbarda
- Twitter: @malbarda
- Charlotte North Carolina
- 28032 USA
Global Citizen. Flying Dutchman. Dabbling in Integrated Marketing for clients anywhere they need me. http://about.me/malbarda
Articles by Maarten All articles by Maarten
- Social Media And The Butterfly Effect in
Media Insider on
05/13/2022
Looking back, It was sweet, perhaps naive, that a school of thought assumed this new social media thing would be used for the greater good of humanity.
- The State Of Digital Advertising Is (Still) Bad in
Media Insider on
04/29/2022
Truth No. 1 (which has remained No.1 for as long as I can remember): Accept that a percentage of your digital ad dollars will go to waste.
- I Admit It: I Don't Understand Web 3.0 Basics in
Media Insider on
04/15/2022
I have read countless articles and watched a ton of videos, looking for anything that had "for dummies" in the title. It still hasn't given me the answers.
- Retail Media: Pay To Play, Or Smart Investment? in
Media Insider on
04/01/2022
Study found $1 out of every $8 ad dollars spent on retail network ad platforms -- quite the accomplishment for category that didn't exist all that long ago.
- Smarter, Faster, Better -- Vs. How You Run Marketing Today in
Media Insider on
03/18/2022
It pays to look at HOW you work, not just what you produce. And that's something marketers don't do nearly enough.
- The People In Ukraine Are You And Me in
Media Insider on
03/04/2022
Imagine you're a marketing director, with a bright team working on campaigns, driving and tracking conversions. Until you wake up to the sound of artillery explosions.
- A Post From Inside Ukraine in
Marketing Daily on
03/02/2022
Marketer Tetiana Lukyniuk reports on life "700 km away from my home in Kyiv, which I had to run from to avoid the bombs."
- Cutting The Cord Is Now Surprisingly Easy in
Media Insider on
02/18/2022
Things have changed from the initial "cord-cutting" wave, when cable providers were loath to set you free.
- An Old Rocker Is Teaching Us All A Lesson in
Media Insider on
02/04/2022
Neil Young is among the short list of musicians taking a public stance against Spotify.
- Metaverse, Schmetaverse: This Too Shall Pass in
Media Insider on
01/21/2022
Spoiler alert: The metaverse is not going to completely alter the marketing universe, as much as industry pundits want you to believe it will.
Comments by Maarten All comments by Maarten
- Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?
by
Adam Buckman
(TVBlog on
05/20/2022)
I recall there was a link last year to see the actual monologue. Is there such a link this year?
- Obit: Pioneering Agency Digital Media Exec Sean Finnegan, Dead At 50
by
Joe Mandese
(MediaDailyNews on
05/02/2022)
This is such sad news. He was a force to be reckoned with, and managed to be that by being generous and kind. He will be missed and I wish his family well with this loss.
- Hoplark Touts 'First Zero-Calorie Non-Alcoholic Craft Brew'
by
Les Luchter
(Marketing Daily on
04/20/2022)
I think they just reinvented water!
- I Am Generation Jones
by
Gord Hotchkiss
(Media Insider on
04/12/2022)
Yup, another Jones here. Thanks for enlightening me!
- The People In Ukraine Are You And Me
by
Maarten Albarda
(Media Insider on
03/04/2022)
Hi Dane: your comment is totally fair. It is a fact that all wars have an unfair and atrocious impact on innocent civilians. But knowing people personally in a war, and being in contact with them as it happens, brought this one especially close to home for me.
- Is Ukraine President Sitcom Star -- Or The Leader The World Hopes He Is?
by
Steven Rosenbaum
(Media Insider on
03/07/2022)
Hi Steve - very much appreciated your article, and you taking the time to provide a measured, fact based answer to the comments of John Farrar. Unfortunately, if the source isnt's NewsMax or Fox News, John is not going to be persuaded by the facts that you've layed out. That is the sad reality of the echo-chamber we now live in.
- A Post From Inside Ukraine
by
Maarten Albarda
(Marketing Daily on
03/02/2022)
Thanks Ken, for contributing. I've had similar challenges as banks are cautious for obvious good reason.
- An Old Rocker Is Teaching Us All A Lesson
by
Maarten Albarda
(Media Insider on
02/04/2022)
Fellow Mediapost contributor Colin Kirkland wrote this week: There’s a stereotype attached to Americans that has been substantiated over the past few years: "We don’t know how to have a respectful and honest conversation, especially when centered on politics. This stems from our inability to witness another point of view without unleashing a counterattack. Our inflamed passion often leads to hateful, and therefore harmful, rhetoric that undermines the term “conversation” altogether."Exactly!
- Overlong Commercial Breaks Alienate Viewers
by
Adam Buckman
(TVBlog on
02/04/2022)
First of all, LOVE Resident Alien. Secondly, here at Chez Albarda we watch everything either on demand or on DVR. Live TV is reserved for very rare occassions... like maybe once every other month (usually soccer related). When we watch on DVR (i.e. delayed recorded) we can fast forward the commercials. That helps! We find ourselves muting commercials a lot, when they are not "fast forwardable". Surely we are not alone.
- Don't Be Too Quick To Dismiss The Metaverse
by
Gord Hotchkiss
(Media Insider on
02/01/2022)
Ha! Nice one, Gord. And yes, I limited my prediction to an imminent MARKETING revolution as predicted in all the breathless articles that have appeared since January. I very much agree that the layer technology is here to stay, and - in due course - might even turn up a useful application for marketing in some kind of way. But not this year. Not "now". Take your time and experiment (at low cost!!) and don't declare victory and "I told you so" if it works, or "Maarten was right, what a load of crock" if it didn't... ;-)

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