- Digging Deep Into Fake Ad Views By Bots
Around the Net in Video, P.J. Bednarski - Friday, September 25, 2015
This deep dive into the subject by Bloomberg Business shows how so ...
- The Ugly World Of Click Fraud
Around the Net In Media, Gavin O'Malley - Thursday, September 24, 2015
Bloomberg Businessweek investigates the murky world of click fraud, which will co ...
- Ad Fraud Stance Is Great - But Have Media Agencies Done Enough To Stop Brands Going Solo?
London Blog, Sean Hargrave - Thursday, September 24, 2015
GroupM's anti-fraud stance is to be applauded but agencies must wonder ...
- Is Native Gearing Up To Be The Answer To Display Concerns?
London Blog, Sean Hargrave - Wednesday, July 15, 2015
A year ago one in three media planners were interested in nativ ...
- Unilever CMO Warns Click Fraud Costs $6bn to $10bn A Year
Around the Net In MAD London, Sean Hargrave - Monday, July 6, 2015
Keith Weed, the chief marketing officer of the consumer goods company Unileve ...
- Unilever's Bold Move Makes Click Fraud A Very Public Discussion
London Blog, Sean Hargrave - Monday, July 6, 2015
Unilever has broken cover to discuss how 29% of Web traffic ...
- Will Rise Of The Programmatic Machines Spell The End For Media Agencies?
London Blog, Sean Hargrave - Thursday, July 2, 2015
Will brands go direct to market and ditch agencies? Will programmatic tu ...
- Fake Clicks And Likes Investigated By The 'Times'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
British companies are being offered deals to inflate their Web site traff ...
- Ad Fraud - The Billion-Dollar Global Crime Nobody Appears Willing To Solve
London Blog, Sean Hargrave - Thursday, June 25, 2015
Advertisers lose billions every year to ad fraud, yet nothing is don ...
- Ad Fraud Guidelines Issued By JICWEBS
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
UK industry Web standards body JICWEBS has ramped up plans to ro ...
- Click Fraud: Guidelines Are Nice, Prison And Fines Better
London Blog, Sean Hargrave - Thursday, June 18, 2015
We now have the click fraud guidelines and the signatories promising ...
- Havas Launches Quality Tool To Tackle Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
Havas Media Group has launched a Meta Quality Barometer to tackle ...
- Quality A Big Concern For Programmatic
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Marketplace quality is regarded a "serious" issue in the programmatic trading environme ...
- Blinkx Losses Sound Warning Bell On Online Video Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
News that Blinkx, the video advertising company, posted a pre-tax loss ...
- Marketers Drop Lawsuit Accusing Facebook Of Charging For 'Invalid' Clicks
Daily Online Examiner, Wendy Davis - Thursday, May 14, 2015
A group of pay-per-click marketers have dropped a long-running lawsuit accusing Facebo ...
- Calling All Video Ad-Buying Humans: You Should View This
RTBlog, Tyler Loechner - Monday, May 11, 2015
The quality of digital advertising has been top of mind of lat ...
- Pay-Per-Click Marketers Aim To Revive Class-Action Against Facebook
Daily Online Examiner, Wendy Davis - Friday, March 27, 2015
A group of pay-per-click marketers want to revive a class-action alleging th ...
- Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
London Blog, Sean Hargrave - Thursday, March 26, 2015
When Martin Sorrell claimed the industry needs transparency, you can imagine h ...
- I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?
London Blog, Sean Hargrave - Wednesday, March 25, 2015
Nothing has been done about viewability in display campaigns until very recent ...
- All Must Play Their Part In Combating Ad Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2015
Responsibility falls on marketers to protect their brands from ad fraud, ...
- Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
London Blog, Sean Hargrave - Tuesday, March 24, 2015
When agencies and their trading desks' bills can include up to 5 ...
- Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters
VidBlog, P.J. Bednarski - Friday, March 20, 2015
"There are still scenarios where it is impossible to know if ...
- Bots More Prevalent On Video Sites, ComScore Figures Suggest
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
According to comScore results out today, in the UK, 89% of comScore ...
- Are Fraudsters Shifting To Video?
London Blog, Sean Hargrave - Thursday, March 12, 2015
Are fraudsters switching tactics to build bots that appear to be wor ...
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
London Blog, Sean Hargrave - Friday, March 6, 2015
As watchdogs provide guidelines for combating fraud and viewability, marketers can't he ...
- Programmatic Budgets Don't Properly Account For Fraud
RTBlog, Tyler Loechner - Thursday, March 5, 2015
Sites that contain a hefty amount of fraudulent traffic, naturally, give advertise ...
- Anti-Piracy Program A Reminder That Ad Quality Concerns Run Deep
RTBlog, Tyler Loechner - Tuesday, February 10, 2015
The anti-piracy program unveiled Tuesday by the ad industry group known ...
- It's Time For Time To Replace Meaningless Click-Throughs
London Blog, Sean Hargrave - Thursday, January 29, 2015
Click-through rates and impressions are now effectively meaningless and so, as "T ...
- Trade Bodies Come Together To Tackle Ad Fraud
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
The advertising industry's trade bodies have confirmed that they will produce ...
- Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
London Blog, Sean Hargrave - Thursday, January 15, 2015
Programmatic has one major trend for 2015. Stop allowing brands to p ...