Around the Net
Unilever CMO Warns Click Fraud Costs $6bn to $10bn A Year
- The Times, Monday, July 6, 2015 7:39 AM
Keith Weed, the chief marketing officer of the consumer goods company Unilever, claimed that “there are more bots on the internet than humans” as he described the rise of robot software that clicks on ads “pretending to be human eyes”. He cited industry estimates that an average of 29% of traffic on a website comes from bots and that advertisers are spending between $6 billion and $10 billion a year on fake views of ads that are never seen.
