Responsibility falls on marketers to protect their brands from ad fraud, as well as trade industry bodies and the advertising ecosystem according to brands at Advertising Week Europe
yesterday. Executives from AutoTrader and the BBC were among those that agreed with the sentiment during a panel discussion.
Executives agreed that with the rise in use of programmatic
trading for advertising, actors across the ecosystem need to focus on preventing ad fraud as it limits advertisers' abilities to get quality advertising seen by human beings.
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